THE AUTHOR.INC DIFFERENCE

The modern way founders write and publish books.

Built for CEOs with valuable ideas and no time to write them. A done-with-you model that captures your voice, protects your IP, and turns the book into business — not a bookshelf trophy.

Not a traditional publisher. Not a ghostwriter. A new model — founder-to-founder.
Bestselling authors our co-founders have worked with
Codie SanchezRamit SethiNoah KaganTim FerrissTucker MaxGeoff WoodsMagatte Wade
500+ authors served
$1B+ in revenue generated
4× NYT bestsellers
WHAT SETS US APART

Four standards the rest of publishing can't meet.

Voice. Speed. Quality. Leverage. Most models compromise on at least one. We don't.

01

Voice

We capture your thinking through recorded conversations — not someone else writing in their head voice about your business.

02

Speed

First draft in 30–60 days. Published in 6–8 months. Traditional houses take 18–24. You don't have that long.

03

Quality

The editors and designers behind 4× NYT bestsellers and 10M+ copies sold. Not a freelance marketplace.

04

Leverage

The book is the start, not the finish. Speaking fees, premium engagements, inbound deal flow — the assets the book creates.

WHY WE BUILT THIS

Publishing evolved. We built what it looks like.

Our co-founder Charlie Hoehn on why the old model can't produce the book a modern founder needs — and what replaced it.

Charlie Hoehn · Co-founder, 4× NYT Bestselling Editor
AUTHOR STORY

What a book does when the book does its job.

Author.Inc built me a book that pays for itself fifty times over. Manuscript in 39 days. Published in six months. The book brought in over ten million dollars of new business in the first year.

G
Geoff Woods
Author of The AI-Driven Leader
39 days
Manuscript delivered
6 months
From idea to published
$10M+
New business in year one
20×
Return on investment
HOW WE COMPARE

The rest of publishing is stuck in the past.

Every other path forces you to trade voice for speed, quality for control, or ownership for distribution. You shouldn't have to.

Author.Inc
Modern model
Ghostwriter + Hybrid Publisher
Patchwork
Traditional Publishing
Old model
Self-Publishing
DIY
Voice & authorship
Book in your actual voice
Manuscript built from recorded conversations with you — not interpreted through someone else's writing filter.
✓
Depends on writer
Writer assigned
You write it all
You stay out of the writing chair
Done-with-you, not do-it-yourself. Your job is to talk; ours is to turn it into a professional manuscript.
✓
✓
—
—
Timeline
Time to published
How long until your book is on shelves and listed on Amazon. Speed compounds — every month costs you authority and inbound.
6–8 months
9–14 months
18–24 months
Varies wildly
Ownership & economics
100% IP ownership
The ideas, framework, and positioning inside the book remain yours — to license, adapt into a course, or build a business around.
✓
✓
Often signed away
✓
100% royalties to you
Every dollar of book sales goes to you — no advance to earn back, no 85/15 split.
✓
Varies
10–15% royalty
✓
Craft & production
Editors behind NYT bestsellers
The team our co-founder built working with Ferriss, Sethi, Sanchez, Kagan — not a freelance marketplace.
✓
Depends
✓
—
Bestseller-caliber design
Covers and interiors that sit at the level of books you'd pay full price for — because they came from the same studios.
✓
Depends
✓
Templates
After launch
Weekly coaching for 12 months
Every Thursday with Charlie Hoehn for a year. Most publishers disappear at launch — we treat launch as the starting line.
✓
—
—
—
Built for business ROI, not royalties
The book exists to open doors to $25K+ engagements, speaking fees, and inbound — not to chase royalty checks.
✓
Rarely
Royalty-first
Royalty-first
Investment
Investment
What you pay — and what it unlocks. The right way to read this isn't cost; it's cost per ROI-driven engagement won.
$60,000
$100,000+
$0–$250K advance
$5K–$30K

“Cheaper” and “prestigious” both sound good on paper. Neither produces a book that closes a $250K contract on page 12.

YOUR TIMELINE

The new way to write a book.

Five phases. Twelve steps. Built for executives who have no calendar space to lose.

Phase 01

Foundation

Week 1–2
01
Kickoff call
Aligned on your book's purpose, your business, and the reader you're writing for.
02
Book Blueprint + Table of Contents
The strategic spine. Positioning, promise, and chapter architecture — before a word gets written.
Phase 02

Preparation

Week 3–6
03
Outline + Story Vault
Every chapter mapped. Every story, case, and proof point collected before recording.
04
Chapter talking points
Tight briefs so each recording session stays focused and every minute is usable material.
05
Review + approval
We lock the plan before we ever hit record. No surprises downstream.
Phase 03

Creation

Week 7–14
06
Two-day recording session
In Austin or virtual. The entire book captured in your voice in two focused days.
07
Manuscript delivered
Full first draft within a week of your final recording session.
08
Editorial cycle
Line editing, read-aloud review, beta readers, polish, copyedit, proofread — the full treatment.
09
Cover design + interior layout
Bestseller-caliber design from studios behind titles on your shelf.
Phase 04

Distribution

Month 5–6
10
Publishing + global distribution
Amazon, IngramSpark, every major retailer and library distributor. ISBN and copyright registered.
11
Launch strategy + marketing assets
Pre-launch and launch plan, endorsement outreach, and the assets to drive inbound from day one.
Phase 05

Results

Month 6–12
12
12 months of weekly coaching with Charlie
Thursdays with our co-founder. This is where the book turns into business. Most publishers stop at launch — we're just getting started.
WHY PHASE 05 MATTERS
Launch is the starting line, not the finish.

A book without a plan for what comes after is a PDF with a spine. The authors who compound a 10× ROI are the ones who treat the book as strategic infrastructure — speaking, inbound, premium offers, partnerships. Phase 05 is where that infrastructure gets built.

WHAT'S INCLUDED

Everything you need.
Nothing you don't.

One investment. No hidden costs. No royalties taken. No IP signed away.

Strategic positioning & book blueprint
Market angle, reader promise, chapter architecture — before any writing starts.
Two full-day recording sessions
Austin or virtual. Full book captured in your voice in two focused days.
Professional manuscript in your voice
First-draft manuscript delivered within a week of your final recording.
Full editorial suite
Line editing, read-aloud review, beta readers, polish pass, copyedit, proofread.
Elite cover & interior design
Same studios behind bestselling trade titles — not a Canva template.
Publishing & global distribution
Amazon, IngramSpark, every major retailer. ISBN and copyright registered.
Launch strategy & marketing assets
Pre-launch, launch, and post-launch planning. Assets built for ROI, not royalty chasing.
12 months of weekly coaching
Thursdays with Charlie Hoehn. Where the book turns into business.
100% IP & royalty ownership
Every idea, every framework, every dollar. Yours — forever.
Fully refundable $5,000 deposit
If it's not a fit, you get it back. Applied to your first payment if it is.
PUBLISH PACKAGE
$60,000
or $55,000 paid in full (save $5,000)
  • 12-month engagement, start to launch
  • 3 payments of $20,000, 30 days apart
  • Or $55,000 paid in full (saves $5K)
Starts with a $5,000 fully refundable deposit — applied to your first payment.
WHAT HAPPENS ON THE CALL
30 minutes with our co-founder — no pitch, no pressure.
30 minutes with Miles Rote, our co-founder. No sales handlers, no junior AEs.
We'll cover your business, your book idea, and what outcomes would make it worth it.
If we're not a fit, we'll tell you — and point you somewhere better.
No deposit or commitment on the call. Real work only starts when both sides agree it should.
Schedule CallSee the ROI calculator first
◆
100% IP yours
Every idea, framework, and word belongs to you. Forever.
◆
100% royalties yours
Every dollar of book sales flows to you — never to us.
◆
Fully refundable deposit
Not a fit? Get your $5,000 back, no questions.
INVITATION ONLY

Want the book and the business it builds?

Scale is Publish plus the full system that turns the book into deal flow — premium offer architecture, category positioning, speaking + podcast outreach, content engine, and 18 months with Charlie. For founders who want the book to do real operational work.

Schedule a co-founder call to learn more →
PROOF IN THE FIELD

The authors behind the case studies.

Books published by Author.Inc and by our co-founders' prior work. Real outcomes, named attribution.

G
Geoff Woods
The AI-Driven Leader

Manuscript in 39 days. $10M+ in new business in Year 1. 20× ROI.

AUTHOR.INC CLIENT
Read story →
C
Codie Sanchez
Main Street Millionaire

Debuted at #4 on the NYT bestseller list. Over 2,000 five-star reviews.

CHARLIE'S PRIOR WORK
Read story →
R
Ramit Sethi
I Will Teach You to Be Rich

#1 on Amazon overall. Cornerstone asset of a multi-million-dollar business.

CHARLIE'S PRIOR WORK
Read story →
N
Noah Kagan
Million Dollar Weekend

NYT bestseller. Over 3,000 five-star reviews. Fueled a category leadership moment.

CHARLIE'S PRIOR WORK
Read story →
M
Magatte Wade
The Heart of a Cheetah

400% speaking fee increase after launch. Brand repositioned into a category of one.

CHARLIE'S PRIOR WORK
Read story →
T
Tucker Max
15-year publishing collaboration

Multiple NYT bestsellers. Pioneered the modern author-as-entrepreneur playbook.

CHARLIE'S PRIOR WORK
Read story →
SEE IF YOU'RE A FIT

Who we work with.

We take a small number of authors each quarter. Selective and transparent about why.

THIS IS FOR YOU IF

You're building a business the book can open doors for.

  • You're a founder, CEO, or operator with a business doing $1M+ or personal authority at a comparable level.
  • You have valuable, hard-won knowledge your market keeps asking for.
  • You see the book as a strategic asset — a door opener for premium engagements, not a royalty play.
  • You want a book you'd be proud to hand to the most important person in your industry.
  • You're ready to invest at the $60K+ level and commit 6–8 months of focused collaboration.
THIS ISN'T FOR YOU IF

You're looking for the cheapest or fastest path to a book.

  • You want to write a memoir, novel, or fiction.
  • You're shopping DIY publishing services by price.
  • Your main metric is Amazon royalty revenue.
  • You recently published another book that hasn't yet settled into its category.
  • You want to hand it off and come back when it's done.
QUESTIONS

A few things worth knowing.

A ghostwriter writes their interpretation of your ideas in their voice. We capture your thinking through recorded conversations and build the manuscript from what you actually said. The result reads as you — because it was you. The editorial team then polishes without stripping the voice.
Yes. The entire first draft is built from your recordings — word choices, cadence, examples, asides. Most of our authors have readers say they could hear them in their head reading it. That doesn't happen by accident.
Two reasons. First, the team: these are the editors and designers behind bestselling trade titles — not a freelance marketplace. Second, the math: for our ICP, a single additional $25K engagement or one premium keynote covers a meaningful share of the investment. Geoff Woods did $10M in year-one business from his book. Cheaper options produce cheaper outcomes.
The full service: positioning, blueprint, two recording sessions, professional manuscript, full editorial suite, cover and interior design, publishing and global distribution, launch strategy and assets, 12 months of weekly coaching with Charlie, 100% IP and royalty retention, and a fully refundable $5,000 deposit to start. No upsells, no hidden fees.
First draft in 30–60 days from recording. Published in 6–8 months from kickoff. Traditional publishers take 18–24. Our speed is a byproduct of a better process — we're obsessed with quality, not speed for its own sake.
The process is consistent. The book isn't. Every blueprint is built from scratch around your positioning, your audience, and the business the book is serving. The reason our process is repeatable is the same reason our outcomes are: we know exactly what makes a founder's book work, so we don't have to reinvent how a book gets made every time — only what goes inside it.
100%. IP, copyright, royalties — all yours, forever. This is the exact inverse of traditional publishing, where the house owns the paperback, hardcover, audio, foreign, and sometimes film rights in exchange for a low royalty.
Because we turn down about half the founders we talk to. A book is a big commitment; we only want to take on projects where both sides think it's the right move. The call is the filter — for you as much as for us.
Our co-founder. Four-time NYT bestselling editor. Former Director of Special Projects for Tim Ferriss (his first hire). Editorial/launch work with Ferriss, Sethi, Sanchez, Kagan. Advised James Clear and David Goggins. Your weekly coaching for twelve months is with him.
That's Scale ($180K) — everything in Publish plus premium offer architecture, category positioning, deal flow systems, podcast and speaking outreach, and 18 months with Charlie. Invitation-only. We'd cover it on the call if it's relevant to where you're taking the business.
YOUR NEXT STEP

A book is the best business asset you'll ever build.

Thirty minutes with our co-founder. Low-pressure. If it's a fit, we'll tell you. If it isn't, we'll tell you that too — and point you somewhere better.

Schedule Call