The Author.Inc Difference
The modern way founders publish.
Your voice. Your IP. Your timeline. A bookshelf-quality book that doubles as your most underleveraged business asset.
Voice
Not a ghostwriter.
We capture your voice through recorded conversations. Your words, your ideas. Nothing mimicked or manufactured.
Speed
Not a year-long process.
First draft in 30–60 days. Published in 6–8 months. No 150-page contracts.
Quality
Not a template.
Same designers behind New York Times bestsellers. Custom cover. Custom interior. Bookshelf-quality.
Leverage
Not a vanity project.
Speaking stages, enterprise deals, inbound clients. Our authors' books open doors most marketing never will.
Trusted by the teams behind books from
Codie Sanchez·Ramit Sethi·Noah Kagan·Tucker Max·Geoff Woods·Magatte Wade
Author.Inc Difference
Publishing has evolved.
Charlie Hoehn walks you through how we turn your expertise into a published book.
The Author.Inc Journey
The new way to write a book.
Five phases. Twelve steps. Built for busy execs.
Define the vision, validate the concept, and build a structure worth writing.
01
Kickoff Call
- Meet the Head of Publishing for a full process walkthrough
- Set expectations and get your project officially underway
- Gain access to weekly Author Hour Calls with Charlie Hoehn
02
Book Blueprint + Table of Contents
- Define your book's big idea, reader promise, and market angle
- Build the chapter structure using custom Author.Inc tools
- Test the Table of Contents with your target audience before writing begins
Expand your structure, capture your stories, and get fully prepared to record.
03
Outline + Story Vault
- Expand the Table of Contents into a detailed chapter-by-chapter roadmap
- Capture stories, anecdotes, and case studies that bring the book to life
- Ongoing support from your publishing manager and weekly Author Hour Calls
04
Chapter Talking Points
- Detailed talking points developed for every chapter
- Serves as your notes during the 2-day recording session
- Ensures nothing important gets missed
05
Author.Inc Review + Approval
- Full pre-work package reviewed: blueprint, outline, stories, talking points
- Nothing moves to recording until everyone is confident it's the right book
Record your expertise, receive your manuscript, and turn it into a book that commands authority.
06
2-Day Recording Session
- Two full days in Austin, TX (or virtual)
- You share your expertise; we ask the questions
- Every word comes from you, in your voice
07
Manuscript Delivered
- Manuscript ready within one week of recording
- AI does not generate content or ideas for you
- The hardest part of publishing is now behind you
08
Editorial Cycle
- Full professional editorial process: line editing, copyediting, proofreading
- Beta reader integration for real feedback
- You review and refine at each stage
09
Cover Design + Interior Layout
- Top cover designers in the world (Atomic Habits, Can't Hurt Me, The Let Them Theory)
- Custom interior layout for a premium look and feel
- A book that commands authority before anyone reads a page
Publish, distribute, and launch the book into the world.
10
Publishing + Distribution
- Published across Amazon, IngramSpark, and all major retail platforms
- Ebook, paperback, and hardcover formats
- 100 printed copies delivered to you
11
Launch Strategy + Marketing Assets
- Complete launch toolkit: pre-launch, launch, and post-launch emails
- Social media content and podcast outreach templates
- Strategic guidance on positioning the book as a business asset
Hire your book to work for you.
12
12 Months of Author Hour Calls
- Weekly 90-minute group coaching calls with Charlie Hoehn, starting on day one
- Most authors publish well before the 12 months are up, leaving months of post-launch coaching
- Strategy for turning the book into speaking engagements, client deals, partnerships, and authority
- Ongoing access to the Author.Inc team for positioning, marketing, and opportunity development
- Recordings available for anyone who misses a live call
Why Phase 05 Matters
Most publishers treat the launch as the finish line. We treat it as the starting line.
A book isn't a one-time event; it's a strategic asset with a long shelf life, and the founders who get 10x ROI from theirs are the ones who build a plan to put it to work.
That's what this phase is for. We're the only publisher built specifically for founders and CEOs who need their book to open doors, generate deals, and compound in value for years after launch, not just sell copies.
Your Voice
Every word is yours
Your Book
Fully owned, forever
Your Pace
Built around your life
"
Author.Inc made the impossible possible. They've been a true partner, and I can't imagine what it would have looked like to go through this without them.
Geoff Woods
Bestselling Author, The AI-Driven Leader
$10M+ new business
·
30K+ copies sold
·
Year 1
The Options, Side by Side
The rest of publishing is stuck in the past.
Most authors think they're choosing between publishers. They're actually choosing between four very different outcomes.
| Author.Inc | Ghostwriter + Hybrid Publisher | Traditional Publishing | Self-Publishing | |
|---|---|---|---|---|
| Written in your voice | ✓Recorded conversations | ✕Interpreted by writer | ✓You write it | ✓You write it |
| Time to published | 6–8 months | 18–24 months | 18–36 months | Varies |
| You own the IP | ✓100% | Contract-dependent | ✕Publisher owns rights | ✓100% |
| You keep royalties | ✓100% | Contract-dependent | ~10–15% | ✓100% |
| Custom cover & interior | ✓NYT-bestseller designers | ✓Included | ✓In-house | ✕DIY or extra cost |
| Full editorial team | ✓Developmental, copy, proof | ✓Included | ✓Full suite | ✕DIY or extra cost |
| Launch & marketing support | ✓Done with you | Contract-dependent | Limited | ✕DIY |
| 12 months of weekly strategy calls with an industry-leading expert | ✓Weekly | ✕ | ✕ | ✕ |
| Investment | $60,000 | $100,000+ | Advance varies; low for most | $5K–$30K DIY costs |
| Designed to open business doors | ✓Core to the process | ✕Optimized for retail | ✕Optimized for retail | ✕DIY |
Author.Inc
VoiceRecorded conversations
Time to published6–8 months
IP ownership100% yours
Royalties100% yours
DesignNYT-bestseller team
EditorialFull suite
Launch supportDone with you
Weekly strategy calls12 months
Investment$60,000
Opens business doorsCore to the process
Ghostwriter + Hybrid Publisher
VoiceInterpreted
Time to published18–24 months
IP ownershipContract-dependent
RoyaltiesContract-dependent
DesignIncluded
EditorialIncluded
Launch supportContract-dependent
Weekly strategy callsNone
Investment$100,000+
Opens business doorsOptimized for retail
Traditional Publishing
VoiceYou write it
Time to published18–36 months
IP ownershipPublisher owns
Royalties~10–15%
DesignIn-house
EditorialFull suite
Launch supportLimited
Weekly strategy callsNone
InvestmentAdvance varies
Opens business doorsOptimized for retail
Self-Publishing
VoiceYou write it
Time to publishedVaries
IP ownership100% yours
Royalties100%
DesignDIY or extra
EditorialDIY or extra
Launch supportDIY
Weekly strategy callsNone
Investment$5K–$30K DIY
Covers Created by Author.Inc Designers
What's Included
Everything you need. Nothing you don't.
One investment. No hidden costs. No royalties taken. No IP signed away.
Strategic Positioning & Book Blueprint
Define your book's market angle, reader promise, and business strategy.
Two Full-Day Recording Sessions
Guided 9am–5pm conversations capturing your expertise in your voice.
Professional Manuscript in Your Voice
A complete book. Not ghostwritten. Not templated. Yours.
Full Editorial Suite
Developmental editing, copy editing, and proofreading. Multiple passes.
Elite Cover & Interior Design
Custom design from the same team behind NYT bestsellers.
Publishing & Global Distribution
Amazon, IngramSpark, and every major retail platform.
Launch Strategy & Marketing Assets
Pre-launch through post-launch playbook. Done with you.
12 Months of Weekly Coaching
Every Thursday with Charlie Hoehn. Ask anything.
$60,000
Reserve with a $5,000 fully refundable deposit
You Own Everything
100% of the IP. 100% of the royalties. Print at cost. Forever.
Post-Launch Support
Guidance to leverage your book for new opportunities.
Fully Refundable Deposit
$5,000 applied to your first payment. Zero risk to start.
Invitation Only
Looking for more than publishing?
Our Scale service turns your book into a business platform: premium offers, category positioning, deal flow systems, and a content engine built from your manuscript. Includes everything in Publish plus direct access to Charlie at every milestone. Scale starts at $180,000 and requires a conversation. Schedule a co-founder call to learn more →
Who We Work With
We're selective. And transparent about it.
This is for you if
You're a founder, CEO, or executive with hard-earned expertise worth putting into a book
You want a book that holds up on any shelf, not a glorified business card
You see the book as a strategic asset for authority, deals, speaking, or recruiting
You're ready to invest $60,000 and commit to 6–8 months with a world-class team
You value quality over speed, though you'll get both
This isn't for you if
You're looking for a memoir, novel, or fiction project. We only publish nonfiction for business leaders.
You want to write it yourself and just need someone to print it.
You're primarily focused on Amazon royalties. Most books sell under 1,000 copies regardless of publisher.
You're shopping for the lowest price. We're not the cheapest and we're not trying to be.
author stories
Meet the bestselling authors who trust our team.
Codie Sanchez
How Main Street Millionaire Became a #4 New York Times Bestseller With 2,000+ 5-Star Reviews.
Geoff Woods
Geoff Woods turned his expertise into a market-defining book generating over $10M in new business within the first year.
Ramit Sethi
How I Will Teach You to Be Rich soared to #1 Amazon overall (and beat the Twilight series).
Magatte Wade
Learn how the team at Author.Inc transformed Magatte’s brand and book into an iconic powerhouse.
Tucker Max
15 years of collaboration and friendship in publishing, media, and a Hollywood movie.
Noah Kagan
Million Dollar Weekend becomes a New York Times bestseller with 3,000 5-star reviews.
Frequently Asked Questions
A few things worth knowing.
Will the book sound like me?
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Yes. We capture your voice through recorded conversations, not a ghostwriter interpreting your ideas. We won the Zapier Innovator of the Year Award for our proprietary voice fidelity process. AI transcribes your words and organizes them into the structure we build together. Readers will feel like they're hearing directly from you.
How is this different from ghostwriting?
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Ghostwriters don't understand your industry or speak your language. The back-and-forth to get the voice right takes months. Our process captures your expertise directly through guided recording sessions. Your words, your frameworks, your stories. The manuscript reads like you wrote it because the content came from you.
How long does it take?
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First draft in 30–60 days after recording sessions. Fully published in 6–8 months. Traditional publishing takes 1–3 years. We collapse the timeline on the hardest part so we can spend more time on editorial refinement.
Do I retain ownership?
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100%. You own all intellectual property and keep every royalty. Print at cost, sell from your website, use it for prospecting, speaking, whatever you want. Forever. This is a core principle and one of the biggest ways we differ from traditional publishers.
What does the $5,000 deposit secure?
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Your deposit reserves your spot. It's fully refundable and applied directly to your first payment, not an additional fee. Within 24 hours, our co-founder will reach out to schedule your confirmation call and walk through everything. We work with a limited number of authors per quarter.
Why is there a call before the agreement?
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We want to make sure it's a fit on both sides. This call with Miles is a welcome conversation to walk through your publishing invitation, answer questions, and confirm alignment. Not a sales pitch.
What if I have questions before placing a deposit?
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That's fine. Schedule a call to discuss your book, goals, and which service makes sense. No pressure to commit before you're ready.
Who is Charlie Hoehn?
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Author.Inc's co-founder and a 4x New York Times bestselling editor. He's worked with Tim Ferriss, Codie Sanchez, Noah Kagan, Ramit Sethi, and many of the most successful nonfiction authors of our time. He leads weekly coaching calls every Thursday and is involved at key milestones throughout your book's journey.
What if I want more than just publishing?
+
Our Scale service ($180,000) turns your book into a full business platform: premium offer architecture, positioning, deal flow systems, content engine, and direct access to Charlie. Scale is invitation-only and requires a conversation. You can start with Publish and ladder into Scale at any time.
Your Next Step
A book is your best business asset.
Begin with a $5K fully refundable deposit. We'll take it from there.
100% IP yours
100% royalties yours
Fully refundable deposit