Magatte Wade
Transforming Magatte’s brand and book into an iconic powerhouse.
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Published Magatte’s book in all four formats, hitting multiple Amazon bestseller lists.
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Secured Jeff Bezos and Joe Rogan as followers on X, and increased Magatte’s following 71% over six months.
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Increased Magatte’s speaking fees from $5K to $25K,  with an automated system to handle inquiries.
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Achieved nearly 12 million views across Instagram, YouTube, X, and Substack.

As the founder and CEO of Skin Is Skin, and the world’s leading voice for economic freedom and prosperity in Africa, Magatte had a powerful story that deserved a global stage.

Charlie created a comprehensive strategy including publishing and launching her book, The Heart of A Cheetah, rebranding her online presence, and optimizing her social media outreach. They aimed to maximize her impact and ensure her message resonated with a wide audience, from grass-roots supporters to global leaders.

Collaborating with Magatte for eight months was a transformative experience and an inspiring journey. Together, they demonstrated the power of strategic branding and high-impact digital presence. Their collaborative efforts not only enhanced her public image but also significantly increased her influence and market value. In 2024, her book was endorsed by the President of Argentina, and she was invited to speak to the United States Congress. We’re proud to have played a part in Magatte’s remarkable growth and continue to guide her toward future success.

This case study reflects one author’s personal experience. Success varies widely and depends on many factors such as genre, audience size, marketing effort, and timing. While this author achieved a significant outcome, most authors experience different results, and there is no guarantee of similar outcomes.

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