We write and publish your book with you, and once the manuscript is in editing, the twelve-month Scale program starts putting you, and then the book, in front of the people who can hire you. Eighteen months from your first strategy session to the end of Scale.
$180,000 for both, against $200,000 bought one after the other.
Publish and Scale bought separately comes to $200,000. Signed together it's $180,000, and Scale kicks off the day your manuscript enters editorial, so the book ships into a campaign that is already running.
The authority audit runs while the manuscript is in editing, so the fixes land on your site, your LinkedIn, and your offer before the cover is final. Buyers who look you up ahead of launch already find the right story.
The hundred names, the packages, and the pitch engine get built while the book is in design. People hear about the book from you months ahead of launch, and some of them become clients before a single copy ships.
The book goes out to a list that already knows it is coming, in packages built for the people who can hire you. The first client conversations start in the launch window, and the program keeps working the pipeline for the rest of the engagement.
Publish on its own is the right call when the book is the goal. Scale is for the founder who needs the book to bring in clients, and wants that work started before the cover is designed.
The book takes the first year. Scale joins at editorial and runs to the end. The months flex with your pace; the order does not.
Your Book Strategist shapes the argument and writes the Blueprint: the problem, your signature system, the market position, and a first table of contents. The Scale team takes its first look at how a dream client finds you today and where they would hesitate.
Two full days with a Book Director draw the book out of you. The first edited draft is back within two weeks of your final session, and the manuscript is built from what you said, in the way you said it.
Editors who have built New York Times bestsellers work the manuscript until it reads like you on your best day. The same month, the Scale program starts: the authority audit is finished, the site, the LinkedIn profile, and the offer are repositioned and repriced, and your Scale Blueprint sets the twelve-month plan.
Designers whose covers you already own design yours, the interior is typeset, and distribution is set up under the Author.Inc imprint. Alongside, the hundred names who can hire you are researched, the packages designed, and the pitch engine built in your voice.
The launch plan for your first 1,000 copies runs, and the hundred packages go out with a one-page letter in your voice and a fifteen-minute ask. The first client conversations start here.
Warm network first, then the people who matter most. The pitch engine keeps outreach going so every reply becomes a call, media and podcasts are pitched in your voice, and whatever produced clients gets multiplied: the content engine, the keynote, and the systems you keep.
Geoff Woods wrote The AI-Driven Leader with us, then put it to work. Six months after publishing he was invited to open for Tony Robbins. The book opened the room; the business walked through it.
"Author.Inc made the impossible possible."
Geoff Woods, author of The AI-Driven Leader
The people who publish the book run the campaign. They already know your voice, your frameworks, and your positioning better than any agency you could brief.
The people who publish the books also run the campaigns. They already know your voice, your frameworks, and your positioning better than any agency you could brief.
Four-time New York Times bestselling editor. Designs the program you move through and sits on your weekly call.
Spoken with thousands of executives and stakeholders selling more than $15M in services.
Runs all the book campaigns and ensures the printing and deliveries without the headaches.
Runs the content and media engine, as well as assisting with the brand glow-up.
Charlie is a four-time New York Times bestselling editor. He rebuilt Codie Sanchez's Main Street Millionaire from the ground up, worked with Noah Kagan on Million Dollar Weekend, helped Ramit Sethi's I Will Teach You to Be Rich to hit #1 Amazon most sold overall and become a New York Times bestseller, and guided Geoff Woods from first draft to $10 million in new business in a year. The books were the beginning. The speaking fees, the contracts, the memberships, and the clients were the result.
On Scale, he leads the weekly advisory call and meets you 1:1 at each milestone of the program: reading your outreach before it goes, pricing your offers, pressure-testing the next move, and telling you plainly when something will cost you a client.
Publish and the twelve-month Scale program, signed together. Payments are tied to milestones across the engagement; your invitation lays out the dates. Approved costs for books, boxes, and shipping are on top, and every one is approved by you first.
If the engine has not put the number of qualified leads set in your invitation in front of you by the end of the program, our fees stop and we keep working with you until it has.
If most of the list describes you, the numbers work and so does the fit. If the book already exists, Scale Marketing Only is the same program without the publishing.
Set what a client is worth to you over their lifetime, and how many the book should bring you this year. The math does the arguing.
$500,000 in new business against $180,000 for the book and the program
Client 2 pays for the entire engagement.
You talk with Miles Rote, co-founder. We work out what the book has to do for the business, whether the client campaign fits, and what the first ninety days would look like. If it is the wrong fit, we say so on the call.
"I take every one of these calls myself. Bring the book wherever it is, and we'll work out the honest answer together."
Prefer to write first? hello@author.inc
Two recording days for the book, then about two hours a week. While the manuscript is in progress that is the editorial room and approvals on the brand fixes. Once the campaign starts it is the weekly call, approvals on anything in your name, finishing the content drafts we hand you, and taking the conversations the campaign opens. Everything else is produced.
That is our job. We build with you and send for you. If your team is thin, Scale is designed for exactly that.
You do not have to. The book-to-client campaign needs a book, a package, and a note. The content engine runs on your writing and your calls. Video is one to two a week when you want it, and zero when you don't.
Yes, and there is a right one. Publishing Only takes a finished manuscript to the shelf for $40,000. Scale Marketing Only runs the twelve-month program for a book that already exists, whoever published it, for $140,000. This page is for the founder starting from the idea who wants the book and the clients in one engagement.
Some of it early: the authority audit happens while the book is being planned, so nothing you send a reader to makes them hesitate. The program itself kicks off when the manuscript enters editorial, around the halfway mark, so your site, your LinkedIn, and your offer are fixed and the campaign is built by the time the book ships. From your first strategy session to the end of Scale is eighteen months, and the months flex with your pace.
The physical things: books, boxes, shipping, and the production partner for video. Every cost is approved by you before it is spent. The campaign for 100 people typically runs $5,000 to $10,000 in materials.
Publish and Scale together are $180,000. Bought one after the other, Publish at $60,000 and Scale Marketing Only at $140,000 come to $200,000, so signing both up front saves $20,000. Payments are tied to milestones across the engagement, and your invitation lays out the exact dates. It is one engagement purchased in full; the payments are a plan, not a subscription you cancel.
The book is yours: copyright and royalties in your name, published under the Author.Inc imprint with our ISBN so you never manage a publisher account. The pitch engine, the playbooks, the media list, the content vault, and the campaign materials run on your logins and stay with you.
The twelve-month program is the engagement. Your invitation sets the number of qualified leads the engine is built to put in front of you. If it has not hit that number by the end of the program, our fees stop and we keep working with you until it has. Closing is yours; the pipeline is ours.
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