Scale is the six-month campaign that puts your book in the hands of the people who can hire you, then follows up with something useful to open the conversation. Manuscript, launch week, or years on the shelf.
You spent a year building an asset. Most authors use it for two weeks: a launch, a burst of posts, a few podcasts, then the quiet. The attention curve falls off a cliff by month three. The book is still the best sales letter you will ever write. It just needs someone to keep putting it in the right hands.
Publishing helps you sell the book. Scale helps the book sell you. Over six months we put your book in front of the people who can hire you, follow up with something worth their time, and hand you every conversation it opens.
These results came before Scale existed. Scale is the system built from what produced them.
Craig built and sold a technology company and has advised leaders at Microsoft, Disney, and the NHL. Rules: Optional went into readers' hands through his clients and referrals, with no ads and almost no social media: more than 4,500 copies, roughly 2,000 of them pre-sold. Clients accepted the new rate without negotiating, many ordered bulk copies, and he is on pace for $1M in revenue in his first year.
"The book is completely me, and now it holds me accountable to those standards, which is how I want to live."Craig Gauthier
Everything is aimed at one outcome you choose: new clients or paid stages. The Blueprint comes first, so the campaign starts on an offer and a message a buyer will say yes to.
Clients or speaking engagements: we pick the outcome that matters most, audit what a buyer sees when they look you up, and agree the plan before a single book ships.
Clients or stages. One primary goal per campaign, because each needs its own targets, message, and timing.
Your offer, buyers, positioning, sales readiness, and assets, read the way a prospect reads them.
We name the fixes a buyer would notice and agree who makes each one before launch.
Target profiles, messaging, campaign sequence, responsibilities, and how we measure it, in one short plan.
Named buyers, event decision-makers, and connectors, researched one by one and approved by you. Each gets the book in a package built to be remembered.
Why each person fits, the opportunity, a credible route to reach them, and any timing signal, recorded for every name.
You see the list before anything ships. Add names, strike names, and flag anyone we should leave alone.
The book, a personal reason for this person to care, and a presentation worth opening. You approve it first.
Design, production, addresses, shipping, and delivery tracking, handled by us and paid for by us.
Useful follow-up tied to what each person cares about. When someone raises a hand, the conversation lands with you, ready for your call.
A sequence you approve, written around the recipient's interests and your offer, with limits and stop points set up front.
Every relevant reply comes to you with context and a clear next action.
You run the call, write the proposal, and close the work. The campaign's job is to open the door.
Targets approved, packages delivered, follow-ups, replies, qualified conversations, proposals, bookings, and revenue collected where we can track it, beside what the campaign cost.
Response patterns reshape the targets, the package, and the follow-up for the next batch.
If results stall, we diagnose and adjust, then decide with you whether to continue, change, or stop.
Ricardo Arcia runs Teravision Technologies and wrote The Cognitive Leader for the CTOs he wants to work with. This is the package his campaign sends.
A leader chosen on purpose: someone who fits his ideal client and can hire him.
A copy of the book and a one-page letter in his own voice, shipped in a box built for his brand.
A short call, booked through a code that puts it straight on his calendar. The conversation is the goal; the client is the result.
Then the follow-up begins, and every reply that matters goes to Ricardo with context and a next step.
We own the campaign: the research, the package, the shipping, the follow-up, and the report. You approve the list and anything sent in your name, then take the calls and close the work.
What's true of the authors Scale works best for.
Scale is built for authors whose business can absorb what the campaign opens. If most of the list describes you, the economics work and so does the fit.
Schedule Free ConsultThe people who publish the books also run the campaigns. They already know your voice, your frameworks, and your positioning better than any agency you could brief.
Four-time New York Times bestselling editor. Designed the campaign from what worked for the authors he has guided.
Spoken with thousands of executives and stakeholders selling more than $15M in services.
Runs all the book campaigns and ensures the printing and deliveries without the headaches.
Keeps your brand consistent from the package to the page a buyer lands on.
All of it done for you, in the order it happens. Hover any card for the detail.
We pick the outcome (clients or speaking), audit your offer, buyers, positioning, sales readiness, and assets, and deliver a short plan: target profiles, messaging, sequence, responsibilities, and measurement. Every fix gets named, with an owner.
A vetted list of named buyers, event decision-makers, and connectors, with why each one fits, the opportunity, a credible contact route, and any timing signal. Reachable, high-fit names lead, with a smaller set of ambitious targets alongside. You approve the list and the exclusions.
A memorable presentation of the book and a personal reason for each recipient to care. We coordinate design, production, addresses, shipping, and delivery tracking, and you see the full campaign cost before launch.
A follow-up sequence you approve, tied to each recipient's interests and your offer, with limits and stop conditions. We watch the replies, adjust, and hand you each relevant conversation with context and a clear next action. You take the call and close.
Targets approved, packages sent and delivered, follow-ups, replies, qualified conversations, proposals, bookings, and collected revenue where we can attribute it, shown beside fees and materials. Response patterns sharpen the next round of targets, creative, and follow-up.
A kickoff, a launch review, and scheduled performance reviews, plus deal-focused support at an agreed cadence. Each session covers campaign readiness, live opportunities, and whatever stands between you and a close.
Every copy the campaign sends, bought and paid for by us.
The box, the letter, and every printed piece in the package, designed and produced for your campaign.
Postage, courier, and delivery tracking to every recipient, so we know who has the book before the follow-up starts.
Content, podcasts, and website work are scoped separately, and the Blueprint recommends them when they help the campaign land.
The people you have wanted to meet for years get pitched all day. A book gets opened, read, kept on the shelf, and passed down the hall, so by the time you talk, they already know how you think.
Every name is researched and approved by you. When one of them reaches out, the book has already made the introduction.
Talk through your wish listRead on a quiet Sunday, far from the inbox.
Your thinking on the desk before the speaker shortlist.
A connector who now has something worth passing along.
Now reading how you would have done it.
Charlie is a four-time New York Times bestselling editor. He rebuilt Codie Sanchez's Main Street Millionaire from the ground up, worked with Noah Kagan for more than a decade on the way to Million Dollar Weekend, helped Ramit Sethi's I Will Teach You to Be Rich reach #1 on Amazon's most sold list overall and become a New York Times bestseller, and guided Geoff Woods from first draft to $10 million in new business in a year. The books were the beginning. The speaking fees, the contracts, the memberships, and the clients were the point.
Scale is the campaign he designed from what produced those results: the book put in front of the people who can hire the author, then followed up with care.
An assistant can ship boxes. The fee pays for the judgment around them: who gets the book, what it says, how the follow-up runs, and what the replies teach the next round.
Commit for six months. After that, you choose to continue with us on a monthly basis.
You talk with Miles Rote, co-founder. We work out whether your book and your offer can carry a campaign, who it should reach, and what the Blueprint would cover. If it is the wrong fit, we say so on the call.
"I take every one of these calls myself. Bring the book wherever it is, and we'll work out the honest answer together."
Prefer to write first? hello@author.inc
Your time goes to approvals and conversations: signing off the Blueprint, the target list, and anything sent in your name, joining the scheduled reviews, and taking the calls the campaign opens. We handle the research, the package, the shipping, and the follow-up.
You do. We open the conversation and hand it to you with context and a clear next step. You take the call, write the proposal, and close the work. If your offer or sales process needs work first, the Blueprint says so before anything ships.
Yes. A speaking campaign reaches event decision-makers and the people who book speakers, and we confirm event dates, audience fit, budget, and booking requirements along the way. Each campaign picks one primary outcome, clients or stages, because each needs its own targets, message, and timing.
Yes. The Blueprint starts wherever the book is. What matters is a finished book, an offer worth a buyer's time, and buyers we can name and reach. Many of the authors we talk to have a strong book with nothing working behind it, and that is the gap Scale closes.
Whenever you sign. The Scale Blueprint comes first, and nothing ships until you have approved the list and the package.
Books, packaging, printing, and shipping are covered in your campaign pricing. You see the full campaign cost before launch.
Scale is $50,000: $20,000 to begin, then $5,000 a month for six months, with books, packaging, and shipping included. Schedule a free consult and we'll walk you through it.
Those are scoped separately. Content and podcast appearances can make a recipient more comfortable taking your call, so the Blueprint recommends them when they help the campaign. Your team can run them, or we can scope them with you.
We guarantee the work: the campaign we agree on, run on schedule and reported every month. Replies, meetings, speaking slots, and clients depend on people outside our control, so those stay outside the promise. If results stall, we diagnose, adjust, and decide with you whether to continue, change, or stop.
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