For the founder who has been meaning to write it for years

Finally, a path for founders and CEOs that makes sense.

You have the expertise and the business to back it, you've just needed the right process to turn it into a book. Whether you're starting from an idea, holding a finished manuscript, or sitting on a published book that should be bringing you clients, there is an engagement built for where you are.

Already have a manuscript or a published book? The standalone options sit further down.

write the book

Draft

Book positioning and a finished manuscript in your voice. Publish it with us, or take it anywhere.

$35,000

Upgrade to Publish at any point.

Talk to a FounderWhat Draft includes
  • Dedicated Book Strategist and a written Book Blueprint
  • Strategic positioning and a tested book plan
  • Chapter talking points built from your expertise
  • Two full days of recording with a Book Director
  • A complete manuscript in your voice, first edited draft in two weeks
  • An editing and publishing plan you can hand to anyone
  • Six months of weekly Author Hour calls with Charlie Hoehn
  • Full project management
Most authors start here

write, publish, market the book

Publish

Idea to published book in six to eight months and done with you marketing for a successful launch.

$60,000

You own the IP and keep 100% of royalties.

Talk to a FounderWhat Publish includes
  • Everything in Draft, plus
  • Weekly editorial sessions and a beta reader round
  • Cover and interior design from the designers behind New York Times bestsellers
  • ISBN and copyright registered to you; Amazon and IngramSpark distribution worldwide
  • Launch plan for your first 1,000 copies: email campaign, media list, social assets, marketing curriculum
  • 100 printed paperbacks
  • A full year of weekly advisory calls with Charlie Hoehn
Recommended

a team to grow your business

Scale

Publish package, plus relentless focus on your offers to grow your business.

$180,000

Best for high-ticket offers.

Talk to a FounderWhat Scale includes
  • Everything in Publish, plus
  • Authority audit and brand alignment while the book is still being planned
  • The Book-to-Client Campaign, researched, built, and sent for you
  • Warm network activation and CRM set up in your name
  • Media pitches, podcast pitching, and a keynote built from the book
  • Content engine built from your recordings, finalized and posted by your team
  • Weekly advisory calls with Charlie Hoehn through the full twelve months
  • The Scale guarantee: if the new business has not covered your investment in the year, our fees stop and we keep working until it has
Standalone options

Already further along? Invest in only what you need.

For the author with a finished manuscript

Publishing Only

$40,000

Editorial, design, publishing, distribution, and launch support for a manuscript you have already written.

Talk to a FounderWhat Publishing Only includes

Traditional-house quality on your manuscript, on your timeline, with your name on the copyright and the ISBN.

  • Manuscript evaluation to confirm fit
  • Editorial refinement and proofreading
  • Cover design and interior layout
  • Publishing and worldwide distribution under the Author.Inc imprint
  • Launch and done-with-you marketing support
  • Full project management
  • Six months of weekly Author Hour calls with Charlie Hoehn
  • 100% of the IP and royalties

For the author with a published book

Scale Marketing Only

$140,000

$20,000 to begin, then $10,000 a month for twelve months. Or $125,000 paid in full.

Talk to a FounderWhat Scale Marketing Only includes

The full twelve-month Scale program for a book that already exists, whether we published it or someone else did.

  • Authority audit, bullseye client definition, and positioning fixes
  • The Book-to-Client Campaign, researched, built, and sent for you
  • Warm network activation and CRM in your name
  • Media and podcast pitching
  • Keynote and content engine built from the book
  • Weekly advisory calls with Charlie Hoehn
  • The Scale guarantee
  • Every system, list, and asset stays with you
What it returns

The return is bigger than the book.

Six months after publishing, Geoff Woods was invited to open for Tony Robbins.
100K+
Copies sold
$10M
Year-one business
500X
Return on investment

Six months after publishing, Geoff Woods was invited to open for Tony Robbins. The book opened the room.

"Author.Inc made the impossible possible."

Geoff Woods, author of The AI-Driven Leader

Bring the idea. Leave knowing what the book should do for your business.

You talk with Miles Rote, co-founder. We work out which engagement fits where you are, what the investment looks like, and whether the book can carry the weight you need it to. If it is the wrong fit, we say so on the call.

Prefer to write first? hello@author.inc

Payment and terms

The questions people ask on the first call.

Anything else, ask Miles directly at hello@author.inc.

Is $60,000 the whole price for Publish?

Yes for everything listed on the Publish card. Audiobook production, a custom author site, and similar add-ons are quoted on top when you want them, and they are optional.

How is payment structured?

Draft, Publish, and Scale are paid in installments tied to milestones, and your publishing invitation lays out the exact dates. Scale Marketing Only is $20,000 to begin and $10,000 a month for twelve months, or $125,000 paid in full.

Why is Scale $180,000 when Publish and Scale Marketing Only add up to $200,000?

Because you commit to the client work up front, we can start it during book planning, and the two engagements share strategy, recordings, and a calendar. The $20,000 comes off for signing both together.

Can I start with Draft and move up to Publish?

Yes. Draft authors can upgrade to Publish at any point, and the manuscript, book plan, and recordings all carry forward.

Who is Scale built for?

Founders running a business at $2M to $10M+ a year, with a proven offer at $25,000 or more and a client lifetime value of $100,000 or more. If your offers sit between $5,000 and $25,000, Scale DIY gives you the same system to run yourself.

What is the Scale guarantee?

Twelve months is the engagement. If the new business Scale produces has not covered what you paid by the end of it, our fees stop and we keep working with you until it has.

My book was published elsewhere. Can I still do Scale?

Yes. Scale Marketing Only is the same program for a book that already exists, whoever published it.

What do I own at the end?

Everything. Copyright, ISBN, royalties, and every account are in your name. On Scale, the CRM, the campaign materials, the media list, and the content vault run on your logins and stay with you.