Books That Scale

How leaders create books that scale.

What we’ve learned turning a book into the highest-ROI asset a founder can own.

What lands in your inbox

Behind-the-scenes decisions that make a book work.

Each issue takes one real question about turning a book into a business asset and follows it all the way down, with named authors and the numbers behind them. They come from Charlie Hoehn, co-founder of Author.Inc and a 4x New York Times bestselling editor.

Books That Scale · 01Past issue

The race is won before it starts

One founder pre-sold more than 2,000 copies with no ad budget and no large following. What the eight to twelve weeks before a launch are actually for.

Books That Scale · 02Past issue

200,000 copies vs. 20 million

Tiny Habits and Atomic Habits had almost everything in common. One sold a hundred times more. The DNA that separates books that scale, and how to test for it before you write a word.

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