What we’ve learned turning a book into the highest-ROI asset a founder can own.
Each issue takes one real question about turning a book into a business asset and follows it all the way down, with named authors and the numbers behind them. They come from Charlie Hoehn, co-founder of Author.Inc and a 4x New York Times bestselling editor.
One founder pre-sold more than 2,000 copies with no ad budget and no large following. What the eight to twelve weeks before a launch are actually for.
Read the issue→Tiny Habits and Atomic Habits had almost everything in common. One sold a hundred times more. The DNA that separates books that scale, and how to test for it before you write a word.
Read the issue→A bestseller list is the one metric that can look like success while the book does nothing for your business. Where a book actually pays is somewhere else entirely.
Read the issue→The longer an oversized structure stays in place, the harder it is to untangle once chapters are written around it. So spend time getting one page right.
Read the issue→With Kickstarter, you get paid to test whether people want your book. That revenue can cover the cost of producing and launching your book, and it can turn a profit before the book is even out.
Read the issue→Shane Parrish put two AI-generated paragraphs in his book, and no reader has guessed which ones. So why do AI-written books still fall flat? The problem starts before the writing.
Read the issue→When Charlie has something worth your time, it lands in your inbox. Add your email and you won’t miss the next one.
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