Most authors never get the one thing that would let them decide well: the comparison. This guide is that comparison, laid out in full.
The paths that quietly damage the asset you are trying to build, and why to take them off the table before anything else.
Traditional, self, and professional publishing compared on the terms that matter to a founder: rights, royalties, team, speed, and control.
Answer them honestly and the right path becomes clear, based on your goals, your time, and how you plan to use the book.
Where the money and the rights actually go, including the clauses that quietly move ownership and leverage to the publisher.
One page to run against any publishing deal before you sign, so you can read the terms the way an insider reads them.
Charlie Hoehn is a 4x New York Times bestselling editor and Tim Ferriss's first hire. He has spent his career helping founders turn hard-won expertise into books that hold up, including Geoff Woods, whose book reached 100,000 copies in its first year with no audience and no traditional publisher. The advice in this guide is the same advice he gives them.
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