Author.Inc is the publishing team for founders and CEOs. We help you find the book you should write and test it with your readers, then draw it out of you in conversation and edit, design, publish and launch it with you. You stay the author and keep all of the IP.
You know your field better than anyone writing about it. Your Book Strategist helps you decide which of your ideas becomes the book, the position only you can hold and the reader it's for, then builds the table of contents with you. We test that table of contents with readers like yours before you record, so you spend your time on the book they want.
Your Book Director interviews you in recording sessions, remote or in person, set around your calendar. You explain your ideas the way you would to a client, with the stories and examples that come out in conversation and rarely make it onto a blank page. Editors shape the transcript and nothing gets invented, so the book reads like you.
Months of early mornings and weekends at a blank page, or a year away from the company to write it alone.
A photocopy of a photocopy. The writer learns your industry, your expertise and your audience secondhand.
Every idea comes from your sessions, and editors who publish experts for a living shape it with you. Your name goes on the cover because the thinking is yours.

Your Book Strategist finds the book your market needs from you, defines your position and bullseye reader, and builds the table of contents. We test it with readers like yours and refine it before recording starts.
Bring the ideas that have been on your mind, answer the strategy questions and approve the outline.
Your Book Blueprint: a tested table of contents and a clear position for the book.

Your Book Director leads each session with questions built from your outline, remote or in person, set around your calendar.
Talk it through the way you'd explain it to a client.
Your expertise on the record, in your own words.

Our editors shape your sessions into a complete manuscript in your voice and line edit it.
Read it start to finish and mark where you want to go further.
A full first draft of your book.

Weekly live editing sessions with Charlie Hoehn or another bestselling editor. A guaranteed live review of your introduction, hot seats when you hit a wall, and between sessions, the most intelligent and easiest writing tool you've ever used. Then copyedit and proofread.
Revise with the room and sign off before the manuscript moves to design.
A publish-ready manuscript with your approval on it.

A custom cover and interior from the designers behind covers for Stephen King, Mel Robbins, James Clear and David Goggins.
Give direction and pick the cover.
A finished cover, interior and proofs.

Your Publishing Manager publishes under the Author.Inc imprint (or your own imprint) across Amazon, IngramSpark and major retailers.
Approve the proofs and set your launch date.
Your book on sale in paperback, hardcover and ebook.

4x New York Times bestselling editor. He leads the Editorial Room and your weekly advisory calls. He rebuilt Main Street Millionaire and edited Million Dollar Weekend. He has worked with more than 500 authors, including a dozen who have each sold a million or more copies.
Finds the book your market needs from you and tests it with the readers it's for.
Draws out the stories and frameworks that live in your head.
The designers behind covers for Stephen King, Mel Robbins, James Clear and David Goggins.
Runs the schedule, the files and the retailers so the book ships.
We write your launch campaign in your voice, drawn from your manuscript and stories. You review it, personalize it and hit send. Marketing is done with you: we advise, equip and support your launch.
Podcasts and outlets matched to your book, with a pitch drafted in your voice for each.
Your cover paired with retailer links and preorder details, ready to post.
Strategy and bonuses built around selling your first 1,000 copies.
Self-paced training on your email list, social, pre-launch and landing media.
Six months of weekly group calls with Charlie Hoehn, before and after launch.

“Author.Inc made the impossible possible. First draft in 39 days, fully published in five months, 100,000+ copies sold, and over $10M revenue generated from the book and related opportunities in the first year.”

From the afterword of Soul at Scale, his fourth book: "AI didn't supply the insights or the voice. I did."

Charlie edited Million Dollar Weekend, a decade in the making. It debuted at #8 on the New York Times list.
Traditional publishers bring editing, design and authority, then keep the rights and take a year and a half or more to reach the shelf. Self-publishing keeps everything in your hands and leaves the quality to whoever you hire. Author.Inc gives you the standard of the first and the ownership of the second, on a timeline that keeps pace with your business.
Books publish under the Author.Inc imprint with an ISBN from our registry (or under your own imprint). Your Amazon KDP and IngramSpark accounts stay under your control, and every royalty is paid to you directly.
The investment
Everything on this list is included.
Add the enhancements you want, like the Austin Experience or a produced audiobook, and watch your investment update as you build your book.
Publish covers the writing and the publishing in one engagement. Booked one at a time, Draft and then Publishing Only come to $44,980 after the Draft credit.
The Austin Experience for in-person recording in Austin, the Founders Edition hardcovers, and more months of advisory calls. We'll price them with you on the call.
Every idea, story and argument comes from your recorded sessions. AI helps the team ideate, test, transcribe and organize, and the writing comes from your words and our editors. You sign off on the manuscript before it moves to design.
The heaviest stretch is your recording sessions. After that you read, react and approve at each milestone. An assistant can handle your scheduling, and the creative calls stay with you.
Most books launch in 6 to 8 months, so the book reaches readers while your ideas are current. The engagement runs twelve months, which leaves room to give the book the time it needs and to join the weekly calls after launch.
We build the launch with you: the email campaign in your voice, a media list with drafted pitches, social assets, pre-sale advisory and six months of weekly advisory calls with Charlie. You send the emails and pitches. If you want a team running campaigns after launch, that's Scale.
You do. The manuscript, the IP and 100% of royalties and profits are yours. Books publish under the Author.Inc imprint with an ISBN from our registry (or under your own imprint), and your retailer accounts are in your name.
That's where every engagement starts. Publish includes the Book Blueprint, where your Book Strategist works with you to find the book your market needs from you, and we test the table of contents with readers before you record. To settle the book before committing to Publish, start with the Book Blueprint on its own. The fee is credited toward Publish, and we cover the details on a free consult.
Every sentence in your book comes from your recorded sessions, so the ideas, stories and language are yours. Your Book Director builds each chapter from what you said, and you revise it with Charlie Hoehn or another bestselling editor in the Editorial Room. You stay the author, and the book reads like someone who knows your industry and your audience.
Discuss your book and get the answers you need to make the best next step, even if it's not with us.
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