Publish

Write and publish the book your expertise deserves.

One engagement takes you from a raw idea to a published book in your voice: strategy, recording, editorial, design, distribution, and a launch built with you.

Where Publish sits

The intersection of traditional and self-publishing.

Publish takes what each path does well: the caliber of a traditional house, and the ownership of doing it yourself.

From traditional

The caliber

Covers and interiors from designers whose books are already on your shelf
An editorial process built by a 4x New York Times bestselling editor
The professionalism and authority of a house-published book
The Author.Inc name behind yours
From self-publishing

The control

100% of the IP, the royalties, and the rights
Every decision is yours, from title to cover
Published in 6 to 8 months
Accounts and registrations in your name
Left behind
×Pitching agents and waiting on a deal
×The 2 to 3 year traditional timeline
×Handing over your rights and royalties
×A book that reads self-published
Why Publish

Your book, built to the standard of the shelf it joins.

The idea comes first. Your Book Strategist shapes the argument with you, then a Book Director draws the book out of you in recorded sessions. You talk. The manuscript is built from what you said, in the way you said it.

Editors who have built four New York Times bestsellers then work the manuscript until it reads like you on your best day. Designers whose covers you already own design yours.

And when it ships, the book is entirely yours. Every account, registration, and right sits in your name, and every dollar of royalties stays with you.

Set up in your nameEvery engagement
CopyrightIn your name
ISBNIn your name
Royalties100% to you, no cut ever
RightsYours, forever
Amazon and IngramSpark accountsOpened as you
Standard terms of every Publish engagement.
What's included

Four stages, one team.

Every inclusion in the engagement, stage by stage.

01

Strategy

The book is designed around impact and driving business results.

A dedicated Book Strategist

Defines your positioning and the bullseye reader the book has to win.

Your Book Blueprint

The problem, your signature system, the market position, and a first table of contents. Yours to keep.

The idea, pressure-tested

Checked against your goals and the market before writing begins.

Chapter talking points

The whole book mapped before your first recording session.

02

Create

You speak the book, and the manuscript follows in your voice.

Recording days

Two full days of guided interviews with a Book Director.

A manuscript in your voice

Every idea originates in your own recorded words. AI organizes; it never writes.

The first edited draft in two weeks

A round of editing before you see a page, within two weeks of your final session.

The editorial room

Weekly live sessions with a New York Times or Wall Street Journal bestselling editor.

Beta readers from your category

Readers from your own market read the manuscript before it locks.

Manuscript polish

Read-aloud review, polish pass, copyedit, and proofread, to publish-ready.

Elite cover design

From the designers behind covers already on your shelf. You have final say.

Interior design and typesetting

The inside of the book built to the same standard as the cover.

03

Publish

We hold the process. You hold the ownership. Every account is set up in your name.

ISBN and copyright in your name

100% of the IP, the royalties, and the rights.

Distribution built for retail

Amazon set up globally, and IngramSpark making the book orderable by bookstores worldwide.

Metadata, categories, and listing copy

The levers that drive category ranking, selected and managed.

A dedicated Publishing Manager

One person accountable from kickoff to launch.

04

Launch

The machine that primes your network, reaches your readers, and carries you past launch day.

A launch built around your first 1,000 copies

Hands-on pre-sale advisory covering strategy, pre-orders, and book bonuses.

A custom launch email campaign in your voice

Our Whisper, Tease, Shout, Echo sequence. You review, personalize, and send.

A personalized media outreach list

Podcasts and outlets matched to your book, with pitches drafted in your voice.

Social media launch assets

Your cover with retailer and pre-order details, built for your channels.

The full marketing curriculum

Launch principles, email list building, social media, and landing media opportunities.

100 printed paperbacks

In your hands for clients, prospects, and partners.

A year of weekly advisory calls with Charlie Hoehn

Live and recorded from the day you sign, through launch and after.

Publish

From idea to launch, one engagement.

Tell us where the book has to take the business. We build the plan and the quote around it. And when you want the book to do more after launch, Scale continues from here.