Publish

The book in your head, written in your voice and professionally published.

Author.Inc is the publishing team for founders and CEOs. We help you find the book you should write and test it with your readers, then draw it out of you in conversation and edit, design, publish and launch it with you. You stay the author and keep all of the IP.

The right book

Write the book your market needs from you.

You know your field better than anyone writing about it. Your Book Strategist helps you decide which of your ideas becomes the book, the position only you can hold and the reader it's for, then builds the table of contents with you. We test that table of contents with readers like yours before you record, so you spend your time on the book they want.

Reader test · interest by chapter
The question every new manager avoids
Keep
A short history of management theory
Cut
Hiring for the company you'll be in two years
Rework
The meeting that decides your quarter
Lead
An illustration of a reader test. The outline gets rebuilt around the chapters readers want most.
Your voice

Every sentence in your book starts as something you said out loud.

Your Book Director interviews you in recording sessions, remote or in person, set around your calendar. You explain your ideas the way you would to a client, with the stories and examples that come out in conversation and rarely make it onto a blank page. Editors shape the transcript and nothing gets invented, so the book reads like you.

Session audio
00:38:04
Play it again
Raw transcript
so what I tell every new manager is, um, your job isn't really to have the answers, right, it's, it's to make sure the right question gets asked before the meeting ends, and honestly most people wait way too long to ask it
After editing
Your job as a manager is to make sure the right question gets asked before the meeting ends. Most people wait too long to ask it.
An illustration of the edit. Client manuscripts stay confidential until publication.

Stay the author and keep running the company.

Write it yourself

Months of early mornings and weekends at a blank page, or a year away from the company to write it alone.

Hire a ghostwriter

A photocopy of a photocopy. The writer learns your industry, your expertise and your audience secondhand.

Author.Inc

Every idea comes from your sessions, and editors who publish experts for a living shape it with you. Your name goes on the cover because the thinking is yours.

Month by month

Know what happens each month, and what it asks of you.

Month 1
Strategy
Months 1 to 3
Recording
After recording
First draft
Months 3 to 5
Editorial Room
Months 5 to 6
Design
Months 6 to 8
Publishing
A book's table of contents taking shape in the Author.Inc Book Blueprint
Strategy
What we do

Your Book Strategist finds the book your market needs from you, defines your position and bullseye reader, and builds the table of contents. We test it with readers like yours and refine it before recording starts.

What you do

Bring the ideas that have been on your mind, answer the strategy questions and approve the outline.

What you get

Your Book Blueprint: a tested table of contents and a clear position for the book.

An author and a Book Director laughing during a remote recording session
Recording
What we do

Your Book Director leads each session with questions built from your outline, remote or in person, set around your calendar.

What you do

Talk it through the way you'd explain it to a client.

What you get

Your expertise on the record, in your own words.

A chapter of a first draft in the Author.Inc Editing Studio, with editor notes in the margin
First draft
What we do

Our editors shape your sessions into a complete manuscript in your voice and line edit it.

What you do

Read it start to finish and mark where you want to go further.

What you get

A full first draft of your book.

Charlie Hoehn leading a live editing session
Editorial Room
What we do

Weekly live editing sessions with Charlie Hoehn or another bestselling editor. A guaranteed live review of your introduction, hot seats when you hit a wall, and between sessions, the most intelligent and easiest writing tool you've ever used. Then copyedit and proofread.

What you do

Revise with the room and sign off before the manuscript moves to design.

What you get

A publish-ready manuscript with your approval on it.

The AI-Driven Leader by Geoff Woods, published by Author.Inc
Design
What we do

A custom cover and interior from the designers behind covers for Stephen King, Mel Robbins, James Clear and David Goggins.

What you do

Give direction and pick the cover.

What you get

A finished cover, interior and proofs.

A room of readers holding up Jayson Gaignard's book
Publishing
What we do

Your Publishing Manager publishes under the Author.Inc imprint (or your own imprint) across Amazon, IngramSpark and major retailers.

What you do

Approve the proofs and set your launch date.

What you get

Your book on sale in paperback, hardcover and ebook.

Your team

One team owns your book from the first session to launch day.

Charlie Hoehn, 4x New York Times bestselling editor and Author.Inc co-founder
Editorial Room and advisory calls
Charlie Hoehn

4x New York Times bestselling editor. He leads the Editorial Room and your weekly advisory calls. He rebuilt Main Street Millionaire and edited Million Dollar Weekend. He has worked with more than 500 authors, including a dozen who have each sold a million or more copies.

Strategy
Book Strategist

Finds the book your market needs from you and tests it with the readers it's for.

Recording
Book Director

Draws out the stories and frameworks that live in your head.

Design
Cover designers

The designers behind covers for Stephen King, Mel Robbins, James Clear and David Goggins.

Start to finish
Publishing Manager

Runs the schedule, the files and the retailers so the book ships.

Launch day is day one

Your network hears about the book before it goes on sale.

We write your launch campaign in your voice, drawn from your manuscript and stories. You review it, personalize it and hit send. Marketing is done with you: we advise, equip and support your launch.

Whisper
Tease
Shout
Echo
Your launch email campaign, in your voice
Media list

Podcasts and outlets matched to your book, with a pitch drafted in your voice for each.

Social launch assets

Your cover paired with retailer links and preorder details, ready to post.

Pre-sale advisory

Strategy and bonuses built around selling your first 1,000 copies.

Marketing curriculum

Self-paced training on your email list, social, pre-launch and landing media.

Weekly advisory calls

Six months of weekly group calls with Charlie Hoehn, before and after launch.

Proof

Geoff Woods generated over $10M from his book and the opportunities it opened in year one.

The AI-Driven Leader by Geoff Woods

“Author.Inc made the impossible possible. First draft in 39 days, fully published in five months, 100,000+ copies sold, and over $10M revenue generated from the book and related opportunities in the first year.”

Geoff Woods, author of The AI-Driven Leader
$10M+
from the book and related opportunities in year one
100K+
copies sold
5 months
to published
39 days
to a first draft
Soul at Scale by Noah Fleming
Noah Fleming

From the afterword of Soul at Scale, his fourth book: "AI didn't supply the insights or the voice. I did."

Million Dollar Weekend by Noah Kagan
Noah Kagan

Charlie edited Million Dollar Weekend, a decade in the making. It debuted at #8 on the New York Times list.

500+
authors guided into print
50M+
copies sold by those authors
Professional publishing

Publish with the standards of a traditional house and the ownership of self-publishing.

Traditional publishers bring editing, design and authority, then keep the rights and take a year and a half or more to reach the shelf. Self-publishing keeps everything in your hands and leaves the quality to whoever you hire. Author.Inc gives you the standard of the first and the ownership of the second, on a timeline that keeps pace with your business.

Traditional publisher
Self-publishing
Author.Inc
Editing and design
Professional
Whoever you hire
Professional
Rights and IP
The publisher
You
You
Royalties
A share, after your advance
100% yours
100% yours
Retailer accounts
The publisher's
Yours
Yours, set up in your name
Final say on title and cover
The publisher
You
You, with expert guidance
Time to publication
Often 18 months or more
Up to you
Most books in 6 to 8 months
Who does the work
The publisher's team
You and your freelancers
A dedicated team, with you

Books publish under the Author.Inc imprint with an ISBN from our registry (or under your own imprint). Your Amazon KDP and IngramSpark accounts stay under your control, and every royalty is paid to you directly.

The investment

Publish is $39,990, in five payments of $7,998.

Everything on this list is included.

Add the enhancements you want, like the Austin Experience or a produced audiobook, and watch your investment update as you build your book.

Publish covers the writing and the publishing in one engagement. Booked one at a time, Draft and then Publishing Only come to $44,980 after the Draft credit.

Twelve-month engagement. Most books launch in 6 to 8 months.
Your book
The Book Blueprint: your Book Strategist, positioning and a tested table of contents
Recording sessions with a Book Director
First draft in your voice
The Editorial Room with Charlie Hoehn or another bestselling editor
Copyedit and proofread
Custom cover and interior
Published under the Author.Inc imprint (or your own imprint)
Amazon, IngramSpark and major retailers
Dedicated Publishing Manager
Your launch
Launch email campaign in your voice
Media and podcast list with drafted pitches
Social launch assets
Pre-sale advisory for your first 1,000 copies
Marketing curriculum
Six months of weekly advisory calls with Charlie Hoehn
Add-ons

The Austin Experience for in-person recording in Austin, the Founders Edition hardcovers, and more months of advisory calls. We'll price them with you on the call.

Questions

Before you book the call

Will it sound like me?
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Every idea, story and argument comes from your recorded sessions. AI helps the team ideate, test, transcribe and organize, and the writing comes from your words and our editors. You sign off on the manuscript before it moves to design.

How much of my time does it take?
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The heaviest stretch is your recording sessions. After that you read, react and approve at each milestone. An assistant can handle your scheduling, and the creative calls stay with you.

How long does it take?
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Most books launch in 6 to 8 months, so the book reaches readers while your ideas are current. The engagement runs twelve months, which leaves room to give the book the time it needs and to join the weekly calls after launch.

Do you market the book for me?
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We build the launch with you: the email campaign in your voice, a media list with drafted pitches, social assets, pre-sale advisory and six months of weekly advisory calls with Charlie. You send the emails and pitches. If you want a team running campaigns after launch, that's Scale.

Who owns the book?
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You do. The manuscript, the IP and 100% of royalties and profits are yours. Books publish under the Author.Inc imprint with an ISBN from our registry (or under your own imprint), and your retailer accounts are in your name.

What if I'm not sure which book to write?
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That's where every engagement starts. Publish includes the Book Blueprint, where your Book Strategist works with you to find the book your market needs from you, and we test the table of contents with readers before you record. To settle the book before committing to Publish, start with the Book Blueprint on its own. The fee is credited toward Publish, and we cover the details on a free consult.

How is this different from working with a ghostwriter?
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Every sentence in your book comes from your recorded sessions, so the ideas, stories and language are yours. Your Book Director builds each chapter from what you said, and you revise it with Charlie Hoehn or another bestselling editor in the Editorial Room. You stay the author, and the book reads like someone who knows your industry and your audience.

Leave the call knowing if we're the right fit.

Discuss your book and get the answers you need to make the best next step, even if it's not with us.