Charlie has been my secret weapon of writing. He’s always reminded me to stay on my own path.

-NOAH KAGAN

Noah Kagan, founder and CEO of AppSumo and employee #30 at Facebook, has collaborated with Charlie Hoehn for more than a decade. Their creative partnership began with one of Noah’s most viral pieces of content—his blog post “How to Create a Million Dollar Business in a Weekend.” Together, they transformed that post into a breakout success, laying the foundation for what would become a bestselling book.

When Noah signed a near seven-figure publishing deal, he brought Charlie back in as editor and enlisted bestselling ghostwriter Tahl Raz (Never Eat Alone, Tribes of Mentors) to co-develop the manuscript. The result was Million Dollar Weekend—a powerful, fast-moving guide that captured Noah’s entrepreneurial spirit while delivering real, actionable impact.

Their collaboration is a testament to what happens when strategy, creativity, and execution align. By combining Noah’s distinctive voice and audience with Charlie’s editorial precision and Tahl’s narrative craftsmanship, they created more than a book—they built a movement.

The takeaway: bestselling success isn’t luck—it’s the product of clarity, chemistry, and world-class collaboration.

This case study reflects one author’s personal experience. Success varies widely and depends on many factors such as genre, audience size, marketing effort, and timing. While this author achieved a significant outcome, most authors experience different results, and there is no guarantee of similar outcomes.