Most founders miss this: the book you've been planning to write isn't just a business asset. It's a marketing expense the IRS lets you write off.

When you publish a book that serves your business—one that attracts clients, establishes authority, or builds your brand—the tax code treats it like any other marketing investment. Same category as your ad spend, your website, your content marketing.

The costs that typically qualify? Writing, editing, design, printing, distribution. Launch campaigns, PR, ads. Everything you invest to create and promote a book that drives business growth and impact. 

Now think about what that means. You're building an asset that positions you as the definitive authority in your space. One that compounds for years. One that opens doors ads never could. And you're getting a tax deduction on the entire investment.

The book royalties? Those are just the bonus.

(Consult your tax advisor—this isn't tax or legal advice.) 

Why a Book Outperforms Traditional Marketing

Paid ads stop working the moment you stop paying. A professionally published book? It works for you indefinitely.

A book opens doors that no amount of ad spend can unlock. It gets you keynote speaking invitations. It lands you on podcasts with audiences of hundreds of thousands. It becomes the reason a high-ticket client chooses you over every competitor. It transforms cold outreach into warm introductions because people already feel like they know you.

When someone reads your book before they ever speak with you, you're not starting from zero. You're starting from trusted advisor. 

That's not a position you can buy with ads—it's a position you earn through the depth and insight only a book can deliver.

The Question You Need to Answer

Have you been putting off writing your book for years? 

Have you known deep down that a book would drive serious business growth, but felt hesitant—unsure where to start, worried about the time commitment, uncertain if you could actually finish it?

Here's the reality: the world is changing too fast to keep waiting.

Your expertise is valuable today. The market needs what you know right now. Every month you delay is a month your competitors might publish first. Every quarter that passes is another opportunity for a high-ticket client to choose someone else—someone who already wrote the book.

What Happens When You Finally Publish

Authors consistently report the same outcomes: speaking engagements they never had to pitch for. Inbound leads from ideal clients. Media opportunities that position them as thought leaders. Strategic partnerships that seemed impossible before.

The book becomes their most powerful business card, their most effective sales tool, and their most leveraged piece of content. Everything they write, every talk they give, every conversation they have—it all points back to the book. And the book points people directly to their business.

The best part? Unlike ads that disappear, or social posts that get buried, your book stays relevant. It continues building your authority and attracting opportunities long after it's published.

Stop Waiting, Start Writing

If you've been hesitating, consider this: the tax deduction is just the bonus. The real return is the business growth, the positioning, and the opportunities that come from being a published author in your field.

The world isn't slowing down. Neither should you.

Your book is waiting to be written. 

How much longer will you wait to write it