ArchimedesA free training for Archimedes members

How to write a book that grows your business.

Tuesday, August 1111:00 AM CT30 minutes, plus live Q&A
Who this is for

You are your industry's best-kept secret.

You are excellent at what you do, and the people who have worked with you already know it. That group is smaller than it should be. A book is the most direct way to change that.

Still building your audience

Writing a book forces every idea you have into one clear structure. Most founders come out of the process with years of content to post about, because for the first time their thinking is organized and they can see exactly what they believe.

Already have an audience

A book gets people into your thinking in a way a feed never can. It is organized and goes far deeper than anything you can post. It also travels into rooms you are not in and attracts speaking invitations, clients, and partnerships.

Been circling a book for years

It's almost never time that stops people, though that's the primary obstacle you may think you're facing. The actual issue is not knowing what the book is really about, or how to structure it so it holds together. That is exactly what this training covers.

Your host

Charlie Hoehn

Co-founder & Head of Product, Author.Inc

Charlie has spent his career uncovering what makes a nonfiction business book produce results. He understands which ideas are worth building a book around, how to structure one so a reader can act on it, and how to ensure the author's voice and expertise are preserved.

  • Edited four New York Times bestsellers
  • Books he has worked on have sold over 10 million copies
  • Previous clients include Tim Ferriss, Ramit Sethi, Codie Sanchez, and Noah Kagan
A selection of books the Author.Inc team has published
What you will leave with

Almost all publishing advice is about marketing the book.

This training is about building the book itself.

Three things you can use immediately.

01

Determine if you have a viable book idea

Not every good idea is a book, and not every expert should write one. You will get the specific questions Charlie asks to tell the difference, and you can run them against your own idea while you are still on the call.

02

Spot the reasons most founders' books fail

Founders' books fail for a handful of specific reasons. You will learn what those reasons are and how to catch them in your own idea, before you have spent a year writing the wrong book.

03

Pick the publishing path that fits your situation

Traditional, hybrid, and self-publishing each give you something different, and each cost you something different. You will leave knowing which one matches what you want your book to do.

What a book that works looks like

He had roughly 2,000 followers. The book did the rest.

Geoff Woods came to Author.Inc with no email list, no platform, and about 2,000 LinkedIn followers. That is a smaller audience than most Archimedes members have right now. He validated the book with more than 200 CEOs before he wrote a word, went from day one to a finished manuscript in 39 days, and published five months after that. He kept 100% of his IP and royalties.

What made the difference was not the launch. It was knowing exactly what the book had to do for his business before he started writing it.

Charlie Hoehn's post: one year after Geoff Woods published, he was invited to open for Tony Robbins
200+
CEOs consulted before writing
39
Days to a complete first draft
100K
Copies sold in year one
$10M
New business in year one

One author's results. Outcomes vary and depend on many factors, including audience, category, and effort.

Special Archimedes offer

Pressure test your book idea with us.

45 minutes with a co-founder

The workshop is just the beginning. This call is where you and Miles work through your idea in detail and determine what your book would need to do for your business.

You leave with a direction you can act on and an honest answer to the question underneath it, which is whether now is the right time to write this at all. Sometimes it is not. If that is what we see, we will say so.

Miles Rote
Co-founder, Author.Inc
Which publishing path should you take? The Author.Inc guide.
While you wait

Which publishing path should you take?

An honest comparison of every path, written by a 4x New York Times bestselling editor. Free, and yours in one click.

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