What we’ve learned turning a book into the highest-ROI asset a founder can own.
Each issue takes one real question about turning a book into a business asset and follows it all the way down, with named authors and the numbers behind them. They come from Charlie Hoehn, co-founder of Author.Inc and a 4x New York Times bestselling editor.
One founder pre-sold more than 2,000 copies with no ad budget and no large following. What the eight to twelve weeks before a launch are actually for.
Read the issue→Tiny Habits and Atomic Habits had almost everything in common. One sold a hundred times more. The DNA that separates books that scale, and how to test for it before you write a word.
Read the issue→When Charlie has something worth your time, it lands in your inbox. Add your email and you won’t miss the next one.
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