We aim the book at your business. Greenleaf aims it at the book trade.
Author.Inc builds the book as a business asset. The idea is pressure-tested with your readers, you speak the book across two recorded days, and the manuscript is built from your own recorded words. It publishes in 6 to 8 months with the copyright, the ISBN, and 100 percent of royalties in your name, and the launch is aimed at your first 1,000 copies and the business the book opens.
Greenleaf optimizes for the book trade. You submit, a committee decides, and an accepted book enters the retail machine: catalog seasons, buyer presentations, print runs, warehousing, and returns. It is real infrastructure, and it measures success in shelf presence, awards, and copies, which is a different job than filling your pipeline.
More than 70 percent of US book purchases happen online, across print, ebook, and audio, and online has outsold physical bookstores every year since 2017. Your book sits on that shelf from day one with any publisher. The needle moves on what the book does for your business after it exists.
The return comes from what the book produces after launch. That is the part we build.
Greenleaf publishes no pricing. Their brochure structures editorial by the hour and production by the project, and the author funds the print runs. Here is what sits inside each engagement.
Idea validation with your readers, two recording days, the full editorial cycle, custom cover and interior design, publishing with 100% of rights and royalties, launch strategy to your first 1,000 copies, and twelve months of weekly advisory calls with Charlie Hoehn. One number, stated before the first call.
Editorial billed by the hour and production negotiated per project, per their brochure. You fund the print runs, warehousing runs 6 cents per book per month, and marketing campaigns are priced separately. Third-party reviews report $15,000 entry points climbing to six figures. The meter reflects the model: a trade operation with real costs at every stage.
Talk to a founder this week. If we are a fit, the timeline is set by you, and we will tell you if the book should wait.
You submit and a committee decides. Their FAQ says you hear back in two to four weeks, their brochure says four to six, and fewer than 10 percent get in.
Published in 6 to 8 months, on a schedule the two of us control.
Their headline says as few as six to nine months. Their own distribution podcast says chain buyers need title data seven months before the pub date and presentations run six months out, so full retail placement follows the trade calendar, not yours.
You want the book in your own voice, on a timeline you control, owned outright with every royalty, and built to produce clients, speaking, and authority for years. You are willing to give it two recorded days and real decisions. That is the whole company, and the buyer we take on.
If retail shelf presence is the point of your book, Greenleaf is one of the few hybrids that can genuinely pursue it, with 28 years of trade relationships, real selectivity, and a production reputation that holds up. Go in with a manuscript or their coaching, a budget for print runs, and patience for the trade calendar, and they do that job well.
Author.Inc's signature service is $75,000 with everything included, and we tell you that before the first call. Greenleaf publishes no pricing: their brochure bills editorial by the hour and negotiates production per project, the author funds the print runs, and third-party reviews report engagements from $15,000 into six figures.
Author.Inc authors keep 100 percent of royalties, with the copyright and ISBN registered in the author's name. Greenleaf's brochure pays 35 percent of cover price on trade sales and 100 percent on direct sales, with payment arriving 90 to 120 days after sale, net of returns.
At Author.Inc, no. You speak the book across two recorded days and the manuscript is built from your own recorded words. Greenleaf accepts anything from an idea to a full draft and sells ghostwriting and an editor-coached Spoken Draft program, each priced separately, and a review committee still decides whether you get in.
At Author.Inc, the two of us on a call, and we will tell you if the book should wait. At Greenleaf, a review committee decides after a two to six week evaluation, and their site says fewer than 10 percent of submissions get in.
Author.Inc publishes in 6 to 8 months on a schedule you control. Greenleaf's FAQ says as few as six to nine months, and their own distribution podcast notes chain buyers need title data seven months before the pub date, so full bookstore placement runs on the trade calendar.
Author.Inc stays on the book: launch strategy aimed at your first 1,000 copies and twelve months of weekly advisory calls with Charlie Hoehn, all inside the one number. Greenleaf offers marketing, branding, and digital outreach services priced separately, and its case studies measure success in awards, reviews, and shelf presence rather than business results.
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