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How do the recording sessions work?
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Your Book Director leads guided recording sessions built on the outline and stories we develop with you. The sessions are structured and focused, so you capture your best ideas without facing a blank page. You choose the format. Remote: sessions set around your calendar, with the same support and structure. Most authors record this way. In person: an immersive recording experience in Austin, available as an add-on. Either way, the book is built from your own words.

Do I retain ownership of my book?
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Absolutely. At Author.Inc, you're in control—your book, your story. Unlike traditional publishers who keep rights and most royalties to drive profits, we empower you to own every detail. You decide everything from content and design to the final manuscript approval. We even encourage strategies like giving your book away for free when the opportunities it creates far outweigh per-copy sales. With our expert guidance and access to top creatives, you maintain creative freedom and retain all the benefits—royalties and beyond.

Can Author.Inc help me market my book?
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Yes. We integrate marketing into the publishing process to maximize your book's impact and ROI. Rather than a short pre-launch blitz, we help you build a long-term approach that positions your book as a growth asset. From differentiating your book in a crowded market to building your launch strategy and providing done-with-you marketing support, we're with you through launch. Six months of weekly group advisory calls with Charlie Hoehn keep you supported before and after launch, so your book keeps attracting new clients and business opportunities.

What is the return on investment (ROI) beyond just sales?
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A book is a powerful tool to establish authority, boost your brand, and unlock new opportunities. Our clients have leveraged their books not just for sales, but to secure high-profile speaking engagements, attract new clients, and create multi-million dollar opportunities. By positioning the book as a strategic asset, they open additional revenue streams—such as consulting, coaching, workshops, digital courses, and strategic partnerships—that fuel long-term growth and broaden their business impact.

Who is Author.Inc for?
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We engineered our services from the ground up to help time-starved experts, entrepreneurs, and thought leaders who want to share their expertise, elevate their brand, and make an impact. If you value efficiency and the highest quality results and don't want to go through the cumbersome and poor experience of working with traditional writers and publishers, we’re the perfect partner for you.

How long does the process take?
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Most books launch in 6 to 8 months, and your first draft arrives within two weeks of your final recording session. When a launch date calls for it, we can move faster. The engagement runs twelve months, which leaves room to get the book right and to join the weekly advisory calls after launch.

Will the book really sound like me?
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Yes, absolutely! Our proprietary interview process captures your authentic voice, ensuring that your book reflects your tone, personality, and ideas. By removing a traditional ghostwriter who likely doesn't understand your industry or know your voice, we can ensure readers feel like they’re hearing directly from you while maintaining your expertise.

Do I need to write my book by myself?
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No. While many of the experts we work with have the ability to write a good book, their time is often better spent running their business, or enjoying life. After helping you flesh out the book idea, create a detailed outline, and build your “story vault,” we interview you in recording sessions, remote or in person, to capture your expertise in your own words and then draft the manuscript for you. Once your first draft is ready, you’re free to refine it further, ensuring your expertise shines through without ever having to face a blank page.

Does Author.Inc help me flesh out my book idea?
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Yes, we support with your book idea, book positioning, audience, and strategies to reach your publishing goals. We don't just help you write the book, we'll ensure you're writing the right book to reach your goals and make an impact.

What makes Author.Inc different from traditional publishing or ghostwriting?
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Author.Inc brings together the quality and authority of traditional publishing and the ownership of self-publishing. We help you find the right book and test it with your readers, then draw it out of you in recorded conversations, so every sentence starts with your own words. A team led by a 4x New York Times bestselling editor shapes, designs, publishes and launches it with you, and you keep the IP and 100% of royalties.