Insights and perspectives from the Author.Inc team on writing, publishing, and turning expertise into lasting authority.
Authors blame the writing when a book underperforms. Almost every time, the problem started with the architecture.
3.5 million books come out every year. Most vanish without anyone deciding against them. They just never get noticed.
Founders and leaders need a writing and publishing model that aligns with their needs and goals.
If you've been considering a book, a tax write-off might be the reason to finally say yes.
Publishers disappear after launch. That's the moment your book should be generating pipeline, not collecting dust.
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