Author.Inc Book Assessment | The Future of Publishing for Founders and Leaders

We turn experts into authors.

Transform your ideas into a world-class book. Faster, smarter, and entirely in your voice.

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About Us

Charlie has been my secret weapon of writing. He’s always reminded me to stay on my own path.

Noah Kagan

NEW YORK TIMES BESTSELLING AUTHOR, FOUNDER AND CEO OF APPSUMO

Total game-changer for my book. Charlie didn’t just help with editing and marketing; he was a true partner in bringing my vision to life. His insights and strategies made the process collaborative, empowering, and (believe it or not) fun. If you're serious about making your book a success, Charlie and his team are the real deal.

Codie Sanchez

Founder and CEO of Contrarian Thinking, New York Times Bestselling Author of Main Street Millionaire

Charlie is one of the most talented marketers and entrepreneurs I’ve ever worked with. A true gem. I highly recommend him.

Ramit Sethi

NEW YORK TIMES BESTSELLING AUTHOR, HOST OF NETFLIX’S “HOW TO GET RICH”

We help founders achieve real ROI.

Your book won't make you rich. The opportunities it creates for you will.

The beach house doesn't come from book sales. It comes from the speaking fees, consulting contracts, and strategic partnerships your book unlocks.

Author.Inc helps experts, executives, and entrepreneurs turn their expertise into world-class books that generate real revenue—not just royalties.

Our team—behind projects with Tim Ferriss, Codie Sanchez, and many other successful executives—will show you whether your existing content and expertise can realistically become a revenue-generating book, or if strategic groundwork should come first.

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Book Assessment Questions

What exactly happens during the 15-minute Book Assessment?

This is a strategic consultation—not a sales pitch. You'll speak with our co-founder to evaluate three things: (1) whether your existing content and expertise can realistically become a revenue-generating book, (2) what the potential ROI looks like based on your current business model and goals, and (3) if now is strategically the right time to move forward or if you should wait. You'll walk away with clarity on your next steps, whether that's working with us, pursuing it independently, or focusing on other priorities first.

I'm not sure if I'm "ready" for a book. Should I still book an assessment?

Absolutely. In fact, most people who book aren't sure if they're ready—and that's exactly what the assessment helps you figure out. We'll look at your current content (speaking, writing, frameworks you use with clients), your business model, and your goals to determine if you have the foundation for a book that drives ROI. If you're ready, great—we'll show you the path. If you're not, we'll tell you exactly what needs to happen first so you don't waste time and money on a book that won't move the needle.

Is this really free, or is there a catch?

It's genuinely free with no obligation. We've found that not everyone is the right fit for a strategic book project—and that's okay. Some people need more time to build their platform, clarify their methodology, or validate their offers before a book makes sense. The assessment helps both of us determine if there's alignment. If there is, we'll discuss what working together looks like. If there isn't, you'll still walk away with valuable insights about your book's viability and what your next steps should be.

What should I prepare before the call?

Nothing formal. Just come ready to discuss your expertise, what content you're already creating (speaking, writing, social media, client conversations), your current business or career goals, and what you'd want your book to accomplish. The more context you can share about what you do and who you serve, the more specific and valuable our recommendations will be. But don't stress about preparation—this is a conversation, not a presentation.

How is this different from other book consultations or publishers?

Most book consultations focus on writing craft or traditional publishing metrics (like getting an agent or hitting bestseller lists). We focus on business outcomes. Our question isn't "Can you write a book?"—it's "Can your book realistically generate ROI through high-ticket clients, speaking opportunities, strategic partnerships, or new revenue streams?"

Who is the Author.inc process designed for?

We engineered our services from the ground up to help time-starved experts, entrepreneurs, and thought leaders who want to share their expertise, elevate their brand, and make an impact. If you value efficiency and the highest quality results and don't want to go through the cumbersome and poor experience of working with traditional writers and publishers, we’re the perfect partner for you.

What's the return on investment (ROI) beyond just book sales?

A book is a powerful tool to establish authority, boost your brand, and unlock new opportunities. Our clients have leveraged their books not just for sales, but to secure high-profile speaking engagements, attract new clients, and create multi-million dollar opportunities. By positioning the book as a strategic asset, they open additional revenue streams—such as consulting, coaching, workshops, digital courses, and strategic partnerships—that fuel long-term growth and broaden their business impact.

Can Author.inc help me market my book?

Yes! We integrate comprehensive marketing strategies into our publishing process to maximize your book's impact and ROI. Rather than a short pre-launch blitz, we help you develop a sustainable, long-term marketing approach that positions your book as a dynamic growth asset. From differentiating your book in a crowded market to crafting a compelling launch strategy and providing "done with you" marketing support, we're with you every step of the way. You're not just getting a book launch partner—you're gaining a growth partner. Our weekly "Author Hours" coaching sessions offer year-long support, ensuring your book continually attracts new clients and business opportunities. We focus on strategic guidance to help elevate all your marketing channels and assets, driving ongoing business success.

Do I retain ownership and control of my book?

Absolutely. At Author.Inc, you're in control—your book, your story. Unlike traditional publishers who keep rights and most royalties to drive profits, we empower you to own every detail. You decide everything from content and design to the final manuscript approval. We even encourage strategies like giving your book away for free when the opportunities it creates far outweigh per-copy sales. With our expert guidance and access to top creatives, you maintain creative freedom and retain all the benefits—royalties and beyond.