Book Strategy Intensive

Validate the book before you write it.

A paid strategy engagement with the editorial team behind 4x New York Times bestsellers. We pressure-test your book idea and the business case behind it, then give you a clear call on whether now is the time to build.

$3,500
Flat fee for the full engagement
7–10
Business days from intake to your Brief
3
Possible verdicts: proceed, refine, or wait
6
Months to credit the full fee toward Publish
The Wrong Book

Do not write the wrong book.

Most business books fail before a word is written. The author starts with the wrong book: too broad, too vague, too far from the reader, or too detached from the business outcome it exists to create.

A serious business book needs a bullseye reader, a sharp problem, a credible point of view, and a reason to exist now. The Intensive gives you a professional editorial read on whether your idea carries all of it.

3%
First-time authors who finish a draft. The typical attempt runs 6 to 12 months.
The Threshold

Turn a loose book idea into a strategic decision.

The Intensive exists to reduce uncertainty before you invest in a full publishing engagement.

You arrive with

A topic.

A reader described as “executives”
A promise that resists a single sentence
An angle the market has heard before
A business case nobody has priced
You leave with

A book worth building.

01
A bullseye reader
Who the book is for, and why they care.
02
A sharper promise
The problem it solves and the stakes behind it.
03
A credible angle
A point of view built from your own expertise.
04
A clear next step
Proceed, refine, or wait, with the reasoning attached.
Move forward with Publish within six months and the full $3,500 is credited toward your engagement.
The Four Lenses

We find the strongest version of the book before you commit.

Four passes over the same idea, narrowing toward one recommendation.

01

The Reader

The one reader the book is for, and what they must believe before they trust you.

Bullseye reader clarity
Audience tension
02

The Promise

The problem the book solves and the transformation it creates for the person reading it.

Idea validation
Core promise
03

The Authority

The expertise, stories, and proof that make the book unmistakably yours.

Point-of-view direction
Market signal
04

The Business Case

What the book can return: clients, speaking, partnerships, recruiting, media.

Leverage map
ROI path
How It Works

A focused editorial sprint.

01

Intake

You share the idea, the audience, and what you want the book to make possible.

02

Strategy session

A working session with an Author.Inc editor to find the strongest direction.

03

Editorial review

The team pressure-tests the idea across all four lenses.

04

Your Brief

A custom PDF carrying the verdict and the reasoning behind it.

7–10 business days
The Deliverable

Your Book Strategy Brief.

A concise strategic roadmap, delivered as a custom PDF. Choose a verdict to see what it means.

Author.Inc
Confidential
Prepared for you
Book Strategy Brief
Your reader, your promise, your authority, and the business case, pressure-tested.
Verdict
Proceed
Proceed
Refine
Wait

The idea is strong enough to build.

The Brief becomes the strategic foundation of the book, so none of the work is repeated when you move into Publish.

The idea needs sharper positioning.

The Brief names the specific work: the reader to narrow, the promise to tighten, or the angle to earn.

The timing or the business case is unready.

The Brief names the conditions that would change the call, so you know what to build toward.

Your Brief is shaped in a working session with an Author.Inc editor trained to clarify serious nonfiction ideas for founders, CEOs, and experts. Mikey Mathews, our Head of Publishing, manages the engagement from intake to delivery.

The same editorial team behind books that have sold over 10 million copies.
Fit

Built for serious nonfiction business books.

01

You are a founder, CEO, operator, or expert with hard-earned expertise.

02

You believe there is a serious book in your work and want to find which one.

03

You want confidence before committing to a full publishing investment.

04

You see the book as a business asset.

Poor fitMemoir and FictionThe cheapest route to publicationChasing bestseller listsIdeas you would rather leave unexamined
Author Stories

Total game-changer for my book. A true partner in bringing my vision to life. If you’re serious about making your book a success, Charlie and his team are the real deal.

Codie Sanchez
NYT Bestselling Author of Main Street Millionaire

“Charlie has been my secret weapon of writing. He’s always reminded me to stay on my own path.”

Noah Kagan
NYT Bestselling Author, CEO of AppSumo

“Charlie is one of the most talented marketers and entrepreneurs I’ve ever worked with. A true gem. I highly recommend him.”

Ramit Sethi
NYT Bestselling Author, Host of Netflix’s How to Get Rich

Involvement has ranged from a few conversations to being in the trenches from start to finish. The success belongs to these authors.

Questions

Book Strategy Intensive questions.

Everything you need to know before you start. For anything else, write us at hello@author.inc.

What happens during the Book Strategy Intensive?

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A focused editorial sprint. You complete a short intake, then meet with an Author.Inc editor in a working strategy session, with our Head of Publishing managing the process end to end. The team pressure-tests your idea across four lenses: the reader, the promise, the authority, and the business case. Within 7 to 10 business days you receive a custom Book Strategy Brief with a clear verdict: proceed, refine, or wait.

I’m unsure my idea is ready. Should I still start?

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That uncertainty is what the Intensive resolves. Most founders arrive with a topic. We look at your expertise, your audience, and your business goals to find the strongest version of the idea. If it is ready, you will know why. If it needs work, the Brief names what has to happen first, so you never spend a year writing the wrong book.

What if the verdict is refine or wait?

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Then the Intensive just saved you a six-figure mistake. A refine verdict comes with the specific positioning work the idea needs. A wait verdict comes with a strategic reason and the conditions that would change the call. Either way, you leave with a roadmap.

How does the $3,500 credit work?

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If you move forward with Author.Inc Publish within 6 months of receiving your Brief, the full $3,500 is credited toward your engagement. The Brief becomes the strategic foundation of the book, so none of the work is repeated.

How is this different from other book consultations?

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Most book consultations focus on writing craft or traditional publishing metrics, like landing an agent or chasing bestseller lists. We focus on business outcomes. The question we answer is whether this book can realistically generate ROI through high-ticket clients, speaking opportunities, strategic partnerships, or new revenue streams.

Who is the Author.Inc process designed for?

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Time-starved founders, CEOs, and experts who want to share their expertise, build authority, and make an impact. We built our process from the ground up for people who hold a high quality bar, value their time, and have zero patience for the cumbersome experience of traditional publishing.

What’s the return on investment beyond book sales?

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Our clients have used their books to win high-profile speaking engagements, attract new clients, and create multi-million dollar opportunities. Positioned as a strategic asset, the book opens additional revenue streams: consulting, coaching, workshops, courses, and partnerships that compound over time.

Do I retain ownership and control of my book?

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Yes. You own the IP and the copyright, registered in your name. You keep 100% of royalties, and you approve everything from the content to the cover to the final manuscript, with expert guidance and access to top creatives along the way.

Your Next Step

Find out if this is the right book.

Start with a focused editorial Intensive before you commit to a full publishing engagement. You leave with a Book Strategy Brief and a clear verdict either way.

$3,500 · Delivered in 7 to 10 business days · Credited toward Publish for 6 months

If you would rather talk it through first, book a call with a co-founder.