Scale · For Published Authors

Everyone in publishing helps you sell the book. Nobody helps the book sell you.

Your book is out and the launch is behind you. Scale is a white-glove partnership that turns what you built into clients, stages, sharper offers, and measurable growth.

By invitation · Limited engagements per quarter
The post-launch reality

Launch week feels like the finish line. It's the starting line.

Attention after launch
Assets under Scale
Launch
Month 3 — the quiet
Month 12

Attention fades. Assets compound. The difference is whether anyone builds the machine.

Why the gap exists

The industry is built to sell copies. Growing your business was never its job.

Copies matter. Our team has helped authors sell more than 10 million of them. But copies were only ever step one, and step one is where the industry stops.

Traditional publisher

They printed it, then moved on.

Their model pays on copies, so copies are where their responsibility ends.

Hybrid publisher

You paid. They produced.

A professional book, files delivered. What it does for your company was never in the contract.

Self-published

You did everything. Alone.

You owned the outcome, including the part no individual author has the playbook or time to run.

Never built: the business return.
Built around your goals

Not a package. A plan built for what you want the book to do.

Five workstreams sit behind every Scale engagement. Name the outcomes you want and we build the plan against the gap between where the book is and where the business should be.

01
More qualified opportunities
02
Premium offers built on the book
03
Category-of-one positioning
04
Paid speaking, media, and partnerships
05
A 4x NYT editor at your fingertips
What we build for it
  • The book placed in the right hands, opening enterprise conversations
  • An automated inquiry system, so no warm lead slips through the cracks
  • Nurture sequence design that moves prospects from interest to proposal
  • Proposal development, so you are ready to close high-ticket deals
  • Delegation and automation mapping, so the pipeline runs without you
What we build for it
  • IP extraction to identify every monetizable asset hidden in your book
  • Ultra-premium offer design ($50K–$250K+) for your bullseye client
  • Good, better, best pricing structure built on 10x ROI logic
  • A live validation sprint: real conversations with real buyers before you commit
  • Delivery systemization, so fulfilling the offer never depends on you
What we build for it
  • Category-of-one positioning, so you are never compared to competitors
  • A full personal brand revamp: visual identity, tone, and messaging rebuilt with you
  • A brand congruence audit aligning every touchpoint with premium pricing
  • Reader pathways aligned to your business model, so the right reader lands in the right place
  • A clear definition of what the book should organize: your position, the conversations it starts, and the caliber of opportunity it attracts
What we build for it
  • Speaking, podcast, and media strategy matched to your goals
  • Outreach for podcast and speaking opportunities
  • Keynote talks and workshop curriculum built from the book's frameworks
  • A multi-year strategy for using the book as the foundation for speaking, media, and partnerships
  • Help deciding which opportunities to pursue, which to pass on, and how to use the book to get into better rooms
What we build for it
  • 12 months of weekly advisory calls with Charlie Hoehn
  • Charlie's involvement at every milestone, not only at the start
  • A dedicated Publishing Manager driving the work day to day
  • Slack access to Charlie and the Author.Inc team for whatever comes up between calls
  • A seat in Author.Inc's private community platform

These are capabilities, not a checklist. Your engagement is scoped to the outcomes you name, which is why Scale is custom-quoted: you invest in the plan your business needs, not a bundle it doesn't.

How Scale works

Four steps from published to producing.

01

Strategy call

We talk about your book, your business, and the outcomes you want. No pitch, no pressure.

02

Custom plan and quote

A plan built on the gap between where the book is and the outcomes you named, with a quote to match.

03

Dedicated team

A dedicated point person guides the engagement. Specialists step in at key milestones.

04

Build and compound

AI and systems carry the volume. Human experts make the judgment calls. The plan adapts as opportunities emerge.

Geoff Woods, Author.Inc author
The standard
Geoff Woods started with no email list. His book sold 100,000+ copies and drove $10M in new business in year one.

The copies and the return. Not one or the other.

39
Days to first draft
5
Months to published
#1
Book in AI
Read the author story
The team behind it

Our team has worked with 500+ authors, on books that have sold more than 10 million copies, including 4x New York Times bestsellers.

Codie Sanchez with Main Street Millionaire
Codie Sanchez
#4 New York Times
Noah Kagan with Million Dollar Weekend
Noah Kagan
New York Times bestseller
Ramit Sethi with I Will Teach You To Be Rich
Ramit Sethi
#1 Amazon, all categories

Involvement has ranged from a few conversations to being in the trenches from start to finish. The success belongs to these authors.

The guarantee

We work with you until the fee is earned back.

Not impressions. Not downloads. Earned back, in your business. If that sounds like an unusual thing for anyone in publishing to say, that's the point.

ROI
Guaranteed, or we keep working until you get it
Who gets invited

We invite authors when two things are already true.

01

The book is excellent.

Right title, right positioning, professionally made. We don't market our way around a book problem, and we'll tell you honestly if yours has one.

02

The business is real.

You have offers, clients, and a company the book can feed. The book is fuel. You bring the engine.

If either isn't true yet, we'll say so on the call and point you toward what to fix first.

Your invitation

Tell us your goals. We'll build the plan.

Most Scale authors hear from us first. We read the book, see what it's earned, and reach out. If that's how you got here, or you think it should have been, bring your book and your business goals. You leave the call with a custom plan and a custom quote.

By invitation · Limited engagements per quarter · hello@author.inc