Scale DIY is the complete Scale program, built for you to run: every audit, blueprint, and playbook, with the team on a weekly group call. Twenty-five thousand dollars, paid in full. Upgrade to full Scale whenever you want us running it with you.
You spent a year building an asset. Most authors use it for two weeks: a launch, a burst of posts, a few podcasts, then the quiet. The attention curve falls off a cliff by month three. The book is still the best sales letter you will ever write. It just needs someone to keep putting it in the right hands.
Publishing helps you sell the book. Scale DIY helps the book sell you, with you doing the work. You move through the modules inside the Scale platform; we hand you the system, review your work on the weekly call, and stay one step away if you decide you want us to take the wheel.
These results came before Scale existed. Scale is the system built from what produced them.
Craig built and sold a technology company and has advised leaders at Microsoft, Disney, and the NHL. Rules: Optional went into readers' hands through his clients and referrals, with no ads and almost no social media: more than 4,500 copies, roughly 2,000 of them pre-sold. Clients accepted the new rate without negotiating, many ordered bulk copies, and he is on pace for $1M in revenue in his first year.
"The book is completely me, and now it holds me accountable to those standards, which is how I want to live."Craig Gauthier
The same three phases as Scale, run by you. The first thirty days are your audit and your fixes, so nothing you send a prospect to makes them hesitate. Then your campaign goes out. Then you scale what worked.
Would a dream client hesitate? You find out with our audit, fix it, and sign off your plan before a single book goes out.
The one buyer the book, the brand, and the campaign are aimed at.
Website, offers, pricing, social, content, and the path from book to business, read the way a prospect reads it.
The 80/20 repairs that would cost you a client, made now. Bigger builds get a vetted vendor and a scope.
Your roadmap for the year, signed off by you and by us.
Your network first, then the hundred people who matter most. Things that do not scale, done well, before anything that does.
Offer, price, and entry points set so a $25,000 conversation is the obvious next step after the book.
The first ten books go to a small, hand-picked batch of warm prospects: handwritten note, personal follow-up, one conversation at a time, before anything goes wide.
The people who should know your book, researched one by one, each reached with a package built to be impossible to ignore.
Follow-up sequences, inquiry handling, and a CRM you approve, so a reply becomes a call and a call becomes a client.
Whatever produced clients gets multiplied. The engines are yours from day one, and they turn on last, once there is a pulse to point them at.
What worked in step two gets measured and multiplied. What did not gets cut.
The book becomes onboarding, sales enablement, and training for your own team.
Stages, workshops, and a keynote built from the book, so one hour in a room produces several conversations.
Your book and your calls become weekly content and one to two videos a week, running on your accounts.
Target list, pitches, and outreach automation. Yours to keep, and good at it fast.
The year closes on a documented system that produces clients, and a decision about what comes next.
Ricardo Arcia runs Teravision Technologies and wrote The Cognitive Leader for the CTOs he wants to work with. On Scale DIY you build the same package from our templates and send it yourself.
One of a hundred names chosen on purpose: a leader who fits his bullseye client and can hire him.
A copy of the book and a one-page letter in his own voice, shipped in a box built for his brand.
Fifteen minutes. A code that lands on his calendar. The conversation is the goal; the client is the result.
Then the replies come back, and phase three multiplies whatever worked.
You work every module inside the Scale platform, with our weekly group calls behind you. Every audit, blueprint, and playbook is built for you to run.
If most of this describes you, you're a fit. If you would rather our team ran the campaign with you, Scale is the same program, done with you.
Publishing with us right now, published with us, or published somewhere else: all three start at the same audit. The only thing that changes is how much of the foundation is already built.
The people who built the program run the weekly group call. Bring your audit, your outreach, and your numbers; they tell you what to change before you send it.
Four-time New York Times bestselling editor. Designs the program you move through and sits on your weekly call.
Spoken with thousands of executives and stakeholders selling more than $15M in services.
Runs all the book campaigns and ensures the printing and deliveries without the headaches.
Runs the content and media engine, as well as assisting with the brand glow-up.
Every system, template, and playbook is built for you to run, with our weekly call behind you. Hover a name for the detail.
Want our team running it with you? Upgrade to Scale →
Charlie is a four-time New York Times bestselling editor. He rebuilt Codie Sanchez's Main Street Millionaire from the ground up, worked with Noah Kagan for more than a decade on the way to Million Dollar Weekend, edited Ramit Sethi's I Will Teach You to Be Rich to #1 on Amazon, and guided Geoff Woods from first draft to $10 million in new business in a year. The books were the beginning. The speaking fees, the contracts, the memberships, and the clients were the point.
On Scale DIY, Charlie leads the weekly group call: your outreach, your offers, and your next move, worked through in the room and recorded for you. The private weekly 1-on-1 is the first thing you gain when you upgrade to Scale.
Most authors who try this alone spend a year and a marketing salary learning what to do. Scale DIY hands you the exact system for $25,000, and every asset it produces stays in your name.
Same modules, same platform, same weekly call. Upgrading adds our team on the audit and the campaign, Charlie on a private call every week, the keynote, the home studio, and the guarantee. Ask on the call how the upgrade works from where you are.
Set what a client is worth to you over their lifetime, and how many the book should bring you this year. The math does the arguing.
$500,000 in new business against $125,000 for the year
Client 2 pays for the entire engagement.
You talk with Miles Rote, co-founder. We work out whether your book can carry a client campaign, whether Scale DIY or Scale fits, and what your first ninety days would look like. If it is the wrong fit, we say so on the call.
"I take every one of these calls myself. Bring the book wherever it is, and we'll work out the honest answer together."
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Scale DIY asks for more of you than Scale does, because you are the one executing: the audit, the outreach, the follow-up, and finishing the content drafts. Plan on the weekly call plus a few focused hours a week. If that is more than you have, Scale is the right tier.
On Scale DIY the last mile is yours. If nobody on your side can send, follow up, and finish the content, upgrade to Scale and our team does it with you.
You do not have to. The book-to-client campaign needs a book, a package, and a note. The content engine runs on your writing and your calls. Video is one to two a week when you want it, and zero when you don't.
Good. The audit starts wherever the book is. Most of the authors we talk to have a strong book and no client engine behind it, and that is exactly the gap Scale DIY closes.
Sign Publish and Scale together and the pair is $180,000, with the Scale activation waived and $10,000 off. The audit runs during the manuscript, the content engine trains on your recordings, and the campaign goes out the week the book ships.
The physical things: books, boxes, shipping, and the production partner for video. Every cost is approved by you before it is spent. The campaign for 100 people typically runs $5,000 to $10,000 in materials.
Scale DIY is $25,000 paid in full, or $10,000 to begin and $4,000 a month for five months ($30,000). It is one program purchased in full; the payments are a plan, not a subscription you cancel.
Everything. The systems run on your accounts, in your name, with your logins. The relationships are yours. The content vault, the playbooks, the media list, the CRM, and the campaign materials stay with you.
The guarantee belongs to Scale, where our team runs the campaign with you: if the new business has not covered what you paid by the end of the twelve months, our fees stop and we keep working until it has. On Scale DIY you own the execution, so the outcome is yours. Upgrade to Scale and the guarantee comes with it.
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