Scale is the twelve-month program that puts your book in the hands of the people who can hire you, then turns those conversations into signed clients. Manuscript, launch week, or years on the shelf.
You spent a year building an asset. Most authors use it for two weeks: a launch, a burst of posts, a few podcasts, then the quiet. The attention curve falls off a cliff by month three. The book is still the best sales letter you will ever write. It just needs someone to keep putting it in the right hands.
Publishing helps you sell the book. Scale helps the book sell you. Over twelve months we put your book in front of the people who can hire you, fix anything that would make them hesitate, and build the systems that keep producing clients after we leave.
These results came before Scale existed. Scale is the system built from what produced them.
Craig built and sold a technology company and has advised leaders at Microsoft, Disney, and the NHL. Rules: Optional went into readers' hands through his clients and referrals, with no ads and almost no social media: more than 4,500 copies, roughly 2,000 of them pre-sold. Clients accepted the new rate without negotiating, many ordered bulk copies, and he is on pace for $1M in revenue in his first year.
"The book is completely me, and now it holds me accountable to those standards, which is how I want to live."Craig Gauthier
Everything is geared around helping you land more clients and get more opportunities. The first thirty days are the audit and the fixes, so nothing you send a prospect to makes them hesitate. Then the campaign starts. Then we scale.
Would a dream client hesitate? We find out, fix it, and sign off the plan before a single book goes out.
The one buyer the book, the brand, and the campaign are aimed at.
Website, offers, pricing, social, content, and the path from book to business, read the way a prospect reads it.
The 80/20 repairs that would cost you a client, made now. Bigger builds get a vetted vendor and a scope.
Your roadmap for the year, signed off by you and by us.
Your network first, then the hundred people who matter most. Things that do not scale, done well, before anything that does.
Offer, price, and entry points set so a $25,000 conversation is the obvious next step after the book.
The first ten books go to a small, hand-picked batch of warm prospects: handwritten note, personal follow-up, one conversation at a time, before anything goes wide.
The people who should know your book, researched one by one, each reached with a package built to be impossible to ignore.
Follow-up sequences, inquiry handling, and a CRM you approve, so a reply becomes a call and a call becomes a client.
Whatever produced clients gets multiplied. The engines you keep after us turn on last, once there is a pulse to point them at.
What worked in step two gets measured and multiplied. What did not gets cut.
The book becomes onboarding, sales enablement, and training for your own team.
Stages, workshops, and a keynote built from the book, so one hour in a room produces several conversations.
Your book and your calls become weekly content and one to two videos a week, running on your accounts.
Target list, pitches, and outreach automation. Yours to keep, and good at it fast.
The year closes on a documented system that produces clients, and a decision about what comes next.
Ricardo Arcia runs Teravision Technologies and wrote The Cognitive Leader for the CTOs he wants to work with. Phase two, for him, is a hundred packages like this one.
One of a hundred names chosen on purpose: a leader who fits his bullseye client and can hire him.
A copy of the book and a one-page letter in his own voice, shipped in a box built for his brand.
Fifteen minutes. A code that lands on his calendar. The conversation is the goal; the client is the result.
Then the replies come back, and phase three multiplies whatever worked.
Our team works the modules with you: the audits run together, the campaign researched and sent for you, the systems built alongside you, and Charlie Hoehn on your calendar every week, plus 1:1 at every Scale milestone.
Five things that are true of the authors Scale works best for.
Scale is built for authors whose business can absorb the clients it produces. If most of the list describes you, the numbers work and so does the fit.
Book a Scale Call →Publishing with us right now, published with us, or published somewhere else: all three start at the same audit. If your business is earlier than this list, Scale DIY is the same program built for you to run.
The people who publish the books also run the campaigns. They already know your voice, your frameworks, and your positioning better than any agency you could brief.
Four-time New York Times bestselling editor. Designs the program you move through and sits on your weekly call.
Spoken with thousands of executives and stakeholders selling more than $15M in services.
Runs all the book campaigns and ensures the printing and deliveries without the headaches.
Runs the content and media engine, as well as assisting with the brand glow-up.
Every one of them done with you, in the order they need to happen. Hover any card for the detail.
Your site, offers, pricing, social, and the path from book to business, audited the way a prospect reads them. The repairs that would cost you a client get made in the first thirty days.
The route from a reader finishing your book to a conversation with you: the page, the ask, and the follow-up, wired so it runs without you chasing.
Your core offer, entry points, and price set so a premium engagement is the obvious next step after someone reads the book.
Your twelve-month roadmap: who the campaign targets, what ships when, and what each phase has to produce before the next one begins.
The people who already know you, mapped and ranked. Your first ten books go to them with a handwritten note and a personal follow-up before anything goes wide.
The people who should know your book, researched one by one. Each gets the book and a personal letter in a package built for your brand, then an ask for a conversation.
Sequences for every reply, inquiry handling, and a CRM you approve, so a response becomes a call and a call becomes a client.
A media audit, a target list of the podcasts and outlets your buyers pay attention to, and pitches written in your voice. Turned on once the campaign has a pulse to point at.
Your book atomized in week one into a year of posts, newsletters, and talk outlines, ready for your finishing touch.
One recorded conversation a week becomes your LinkedIn posts, your newsletter, and one to two short videos, produced by our video partner and published on your accounts.
The stage version of your book: a talk built to get booked, priced properly, and to send people from the room into a conversation with you.
Camera, light, sound, and background set up where you work, so recording takes ten minutes instead of a production day.
A weekly call with Charlie Hoehn and the other authors running the program: your outreach read before it goes, your offers priced, the next move decided, and what worked this week for everyone else in the room.
Private time with Charlie at each milestone of the program, from kickoff through the turn into Scale What Works: where you stand, what the numbers say, and the decision in front of you.
Prefer to run the playbook yourself? See Scale DIY →
Charlie is a four-time New York Times bestselling editor. He rebuilt Codie Sanchez's Main Street Millionaire from the ground up, worked with Noah Kagan for more than a decade on the way to Million Dollar Weekend, helped Ramit Sethi's I Will Teach You to Be Rich to helped Ramit launch this book to #1 Amazon most sold overall and become a New York Times bestseller, and guided Geoff Woods from first draft to $10 million in new business in a year. The books were the beginning. The speaking fees, the contracts, the memberships, and the clients were the point.
On Scale, he leads the weekly advisory call and meets you 1:1 at each milestone of the program: reading your outreach before it goes, pricing your offers, pressure-testing the next move, and telling you plainly when something will cost you a client.
The alternative is a $200,000 marketing hire who takes six months to ramp and leaves with everything in their head. Scale costs less, starts producing in the first ninety days, and the systems stay in your name.
Twelve months is the engagement. If the new business Scale produces has not covered what you paid by the end of it, our fees stop and we keep working with you until it has.
Set what a client is worth to you over their lifetime, and how many the book should bring you this year. The math does the arguing.
$500,000 in new business against $125,000 for the year
Client 2 pays for the entire engagement.
You talk with Miles Rote, co-founder. We work out whether your book can carry a client campaign, which tier fits, and what the first ninety days would look like. If it is the wrong fit, we say so on the call.
"I take every one of these calls myself. Bring the book wherever it is, and we'll work out the honest answer together."
Prefer to write first? hello@author.inc
Scale asks for about two hours a week: the call, approvals on anything in your name, finishing the content drafts we hand you, and taking the conversations the campaign opens. Everything else is produced. If two hours a week is too much, the book will keep sitting there.
That is our job. We build with you and send for you. If your team is thin, Scale is designed for exactly that.
You do not have to. The book-to-client campaign needs a book, a package, and a note. The content engine runs on your writing and your calls. Video is one to two a week when you want it, and zero when you don't.
Good. The audit starts wherever the book is. Most of the authors we talk to have a strong book and no client engine behind it, and that is exactly the gap Scale closes.
Whenever you sign. If your book is already out, the audit starts the day we begin and the twelve-month program runs from there. If you are writing the book with us and want the two together, Scale kicks off when the manuscript enters editorial, so your positioning is fixed and the campaign is built by the time the book ships; that combined engagement is $180,000 and runs about eighteen months end to end.
The physical things: books, boxes, shipping, and the production partner for video. Every cost is approved by you before it is spent. The campaign for 100 people typically runs $5,000 to $10,000 in materials.
Scale is $125,000 paid in full, or $20,000 to begin and $10,000 a month across the twelve-month program ($140,000). It is one program purchased in full; the payments are a plan, not a subscription you cancel.
Everything. The systems run on your accounts, in your name, with your logins. The relationships are yours. The content vault, the playbooks, the media list, the CRM, and the campaign materials stay with you.
Twelve months is the engagement. If the new business Scale produces has not covered what you paid by the end of it, our fees stop and we keep working with you until it has. The guarantee applies to Scale, where our team runs the campaign with you.
Copyright ©
2026, Author.Inc. All rights reserved.