A live workshop from Charlie Hoehn for rooms of CEOs, founders, and operators. Tight, high-value, and built for the members who have been circling a book for years.
A live session from Charlie Hoehn on how a book is built so it grows the company instead of the author’s ego. Geoff Woods is the case, your members leave with the frameworks, and the only pitch is one honest sentence about what we do.
Why most executive books die as a PDF nobody finishes
How Geoff went from about 2,000 followers to $10 million and a Tony Robbins open
The difference between a book that sells copies and a book that sells the company
A simple filter your members can use before they spend a year on the wrong book
Pitch from the stage
Ask your members to buy anything in the room
Treat every person in the room as a future author
Chapter talking points, mapped with a Book Director.
They talk for two days, in Austin or remote. That produces every word we need.
Zero AI-generated content. The process won Zapier’s AI Innovator of the Year.
The full process is on the how-it-works page.
Geoff Woods started with an audience of about 2,000 LinkedIn followers. We built The AI-Driven Leader with him. First draft in 39 days. Published in five months. The book hit #1 in AI, sold 100,000 copies in year one, set $10 million of new business in motion, and doubled his keynote fee. Then Tony Robbins asked him to open.
Read the full author story→
Charlie has spent his career uncovering what makes a nonfiction business book produce results. He understands which ideas are worth building a book around, how to structure one so a reader can act on it, and how to ensure the author’s voice and expertise are preserved.
Edited four New York Times bestsellers
Books he has worked on have sold over 10 million copies
Previous clients include Tim Ferriss, Ramit Sethi, Codie Sanchez, and Noah Kagan
Won Zapier’s 2025 AI Innovator of the Year
The questions Charlie asks to tell a real book from a good idea that should stay a talk.
The specific reasons founders’ books die, caught before a year gets spent.
Traditional, hybrid, or self-publishing, and which one fits their situation.
Tell us about your group and your members. If the workshop fits, we send dates. The call is with a cofounder.
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